As filed with the Securities and Exchange Commission on January 11, 2016

Registration No. 333-207938

 

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549



 

AMENDMENT NO. 2 TO
FORM S-1
REGISTRATION STATEMENT
UNDER
THE SECURITIES ACT OF 1933



 

MONSTER DIGITAL, INC.

(Exact name of Registrant as specified in its charter)



 

   
Delaware   3572   27-3948465
(State or other jurisdiction of
incorporation or organization)
  (Primary Standard Industrial
Classification Code Number)
  (I.R.S. Employer
Identification Number)

2655 Park Center Drive, Unit C
Simi Valley, California 93065
(805) 955-4190

(Address, including zip code and telephone number, of Registrant’s principal executive offices)



 

David H. Clarke
Chief Executive Officer
Monster Digital, Inc.
2655 Park Center Drive, Unit C
Simi Valley, California 93065
(805) 381-5544

(Name, address, including zip code and telephone number, including area code, of agent for service)



 

Copies to:

 
Thomas J. Poletti
Veronica N. Lah
Manatt, Phelps & Phillips LLP
695 Town Center Drive, 14th Floor
Costa Mesa, California 92626
Phone: (714) 371-2500
Fax: (714) 371-2501
  Ralph V. DeMartino
Cavas S. Pavri
Schiff Hardin LLP
901 K Street NW Suite 700
Washington, D.C. 20001
Phone (202) 778-6400
Fax: (202) 778-6460


 

Approximate date of commencement of proposed sale to the public: As soon as practicable after the effective date of this registration statement.

If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act, check the following box. x

If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, please check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. o

If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. o

If this Form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

 
Large accelerated filer o   Accelerated filer o
Non-accelerated filer x (Do not check if a smaller reporting company)   Smaller reporting company o
 

 


 
 

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CALCULATION OF REGISTRATION FEE

   
Title of Each Class of Securities
to be Registered
  Proposed maximum aggregate offering price(1)(2)   Amount of registration fee(3)
Units, each consisting of:   $ 17,250,000     $ 1,737  
(i) Common stock, $0.0001 par value per share (4)(6)            
(ii) Warrants to purchase common stock (5)(6)            
Shares of common stock underlying warrants included in Units   $ 32,343,750     $ 3,257  
Underwriters’ Warrants to purchase common stock,
$0.0001 par value per share(6)(7)
  $ 100     $ 1  
Shares of common stock underlying Underwriters’ Warrants   $ 9,375,000     $ 944  
Total registration fee(8)         $ 5,939  

(1) Estimated solely for the purpose of calculating the amount of the registration fee in accordance with Rule 457(o) under the Securities Act of 1933, as amended, and includes the Units that the underwriters have an option to purchase to cover over-allotments, if any.
(2) Pursuant to Rule 416 under the Securities Act of 1933, as amended, the securities being registered hereunder include such indeterminate number of additional shares of common stock as may be issued after the date hereof as a result of stock splits, stock dividends or similar transactions.
(3) Calculated pursuant to Rule 457(o) based on an estimate of the proposed maximum aggregate offering price.
(4) Includes 2,300,000 shares of common stock, including shares that may be sold if the over-allotment option granted by the registrant to the underwriters is exercised.
(5) Includes warrants to purchase 3,450,000 shares of common stock, including shares that may be sold if the over-allotment option granted by the registrant to the underwriters is exercised.
(6) No separate registration fee is required pursuant to Rule 457(g) under the Securities Act of 1933, as amended.
(7) Represents warrants to purchase the registrant’s units to be issued to the underwriters in connection with the public offering each of which will be exercisable at 125% of the per share offering price. Estimated solely for the purpose of calculating the registration fee pursuant to Rule 457(g) under the Securities Act.
(8) $3,021 previously paid.

The Registrant hereby amends this Registration Statement on such date or dates as may be necessary to delay its effective date until the Registrant shall file a further amendment which specifically states that this Registration Statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933, as amended, or until the Registration Statement shall become effective on such date as the Securities and Exchange Commission acting pursuant to said Section 8(a), may determine.


 
 

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The information in this preliminary prospectus is not complete and may be changed. These securities may not be sold until the registration statement filed with the Securities and Exchange Commission is effective. This preliminary prospectus is not an offer to sell nor does it seek an offer to buy these securities in any jurisdiction where the offer or sale is not permitted.

PRELIMINARY PROSPECTUS            SUBJECT TO COMPLETION               DATED JANUARY 11, 2016

 
1,000,000 Units     
[GRAPHIC MISSING]
  
  
Monster Digital, Inc.

This is the initial public offering of our Units (the “Units”), each of which consists of two shares of our common stock and three warrants each of which represents the right to purchase one additional share of our common stock (the “Unit Warrants”). We are offering 1,000,000 Units in this offering. Prior to this offering, there has been no public market for our Units, the Unit Warrants or common stock.

Each of the Unit Warrants is exercisable on or before _____, 2021 to purchase one share of our common stock at an exercise price of $9.375 per share, based on the assumed initial public offering price of $15.00 per Unit.

The components of the Units will be separable at the option of the holder beginning on the first trading day following the 45th day after the date of this prospectus, unless Joseph Gunnar & Co., as representative of the underwriters, determines that an earlier date is acceptable. In no event will separate trading of the securities comprising the Units commence until the company issues a press release announcing when such separate trading will begin.

We refer to the Units, the shares of our common stock, the Unit Warrants and the shares of our common stock underlying the Unit Warrants, collectively, as the offered securities. Prior to this offering, there has been no public market for any of the offered securities. It is currently estimated that the initial public offering price per Unit will be $15.00 per Unit. We have applied to list the shares of our common stock, the Unit Warrants, and the Units on the Nasdaq Capital Market under the symbol “MSDI”, “MSDIW” and “MSDIU”, respectively.”

We are an “emerging growth company” under applicable Securities and Exchange Commission rules and will be subject to reduced public company reporting requirements.

Monster Digital, Inc. is neither a subsidiary of nor controlled by Monster, Inc. For information concerning our relationship with Monster, Inc., see “Prospectus Summary — Monster License Agreement.”

Investing in our securities involves a high degree of risk. See “Risk Factors” beginning on page 12 to read about factors you should consider before buying the Units offered hereby.

Neither the Securities and Exchange Commission nor any other regulatory body has approved or disapproved of these securities or passed upon the accuracy or adequacy of this prospectus. Any representation to the contrary is a criminal offense.

   
  Per Unit(1)   Total
Initial public offering price   $     $       
Underwriting discounts and commissions(2)   $     $  
Proceeds to us, before expenses   $     $  
(1) Each Unit consists of two shares of common stock and three Unit Warrants.
(2) We have agreed to pay a non-accountable expense allowance to the underwriters of 1.0% of the gross proceeds received in this offering and to reimburse the underwriters for other out-of-pocket expenses relating to this offering. See “Underwriting” beginning on page 76.

We have granted a 45-day option to the underwriters, exercisable one or more times in whole or in part, to purchase up to an additional (i) 150,000 Units or (ii) if Joseph Gunnar & Co. determines that the Units shall detach and our shares of common stock and the Unit Warrants underlying the Units shall begin to trade separately during such 45-day period, an additional 300,000 shares of common stock at a price of $7.50 per share and/or 450,000 additional Unit Warrants at a price of $0.005 per Unit Warrant less, in each case, the underwriting discounts and commissions, to cover over-allotments, if any. If the underwriters exercise this option in full, the total underwriting discounts and commissions will be $1,380,000 and the additional proceeds to us, before expenses, from the over-allotment option exercise will be $2,070,000.

The underwriters will also receive warrants to purchase a number of shares equal to 5% of the shares of common stock included as a component of the Units sold in connection with this offering, or 100,000 shares, exercisable at a per share price equal to 125% of the offering price per share of the shares of common stock included as component of the Units sold in connection with this offering. The underwriters are offering the Units as set forth under “Underwriting.” Delivery of the Units will be made on or about            , 2016.

  

Joint Book-Running Managers

 
Joseph Gunnar & Co.   Axiom Capital Management, Inc.

  

Prospectus dated            , 2016


 
 

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Note: The Villain action sports camera was only recently introduced in November 2015 and thus we have not recognized significant revenues from the sale of this product nor have any sales of the Villain positively impacted our current financial results in any material way.


 
 

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  Page
Prospectus Summary     1  
The Offering     7  
Summary Financial Data     10  
Risk Factors     12  
Special Note Regarding Forward-Looking Statements     33  
Use of Proceeds     34  
Dividend Policy     34  
Capitalization     35  
Dilution     37  
Selected Financial Data     39  
Management’s Discussion and Analysis of Financial Condition and Results of Operations     41  
Business     57  
Management     69  
Executive Compensation     74  
Certain Relationships and Related Person Transactions     78  
Principal Stockholders     85  
Description of Securities     87  
Shares Eligible for Future Sale     92  
Material U.S. Federal Income Tax Considerations     94  
Underwriting     99  
Legal Matters     102  
Experts     102  
Where You Can Find More Information     102  
Index to Financial Statements     F-1  

We have not authorized anyone to provide you with any information or to make any representation, other than those contained in this prospectus or any free writing prospectus we have prepared. We take no responsibility for, and provide no assurance as to the reliability of, any other information that others may give you. This prospectus is an offer to sell only the shares offered hereby, but only in circumstances and in jurisdictions where it is lawful to so do. The information contained in this prospectus is accurate only as of its date, regardless of the time of delivery of this prospectus or of any sale of our common stock.

Neither we nor any of the underwriters have done anything that would permit this offering or possession or distribution of this prospectus in any jurisdiction where action for that purpose is required, other than the United States. You are required to inform yourself about, and to observe any restrictions relating to, this offering and the distribution of this prospectus.

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PROSPECTUS SUMMARY

This summary highlights information contained elsewhere in this prospectus and does not contain all of the information that you should consider in making your investment decision. Before investing in our common stock, you should read the entire prospectus carefully, including the sections titled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” consolidated financial statements and related notes included elsewhere in this prospectus. Unless the context suggests otherwise, references in this prospectus to “Monster Digital,” “we,” “us” and “our” refer to Monster Digital, Inc. and, where appropriate, its wholly-owned subsidiary SDJ Technologies, Inc., a Delaware corporation.

Unless we specifically state otherwise, all information in this prospectus gives effect to a one-for-11.138103 reverse stock split effected on January 7, 2016 and assumes (i) no exercise of the underwriters’ option to purchase up to an additional (x) 150,000 Units or (y) if Joseph Gunnar & Co. determines that the Units shall detach and our shares of common stock and the Unit Warrants underlying the Units shall begin to trade separately during such 45-day period, an additional 300,000 shares of common stock and/or 450,000 additional Unit Warrants; (ii) no exercise of warrants to be issued to the underwriters on the closing of this offering to purchase a number of shares equal to 5% of the shares included as a component of the Units sold in connection with this offering, exercisable at a price per share equal to 125% of the offering price per share of shares included as a component of the Units sold in connection with this offering (the “Underwriters Warrants”); and (iii) no exercise of 528,178 shares of common stock issuable upon exercise of outstanding options and warrants.

Our Business

General

Our primary business focus is the design, development and marketing of premium products under the “Monster Digital” brand for use in high-performance consumer electronics, mobile products and computing applications. Our license with Monster, Inc. allows us to manufacture and sell certain high-end products utilizing the “Monster Digital” brand name; Monster, Inc. is highly recognized by consumers for its high quality audio-video products. We work with our subcontract manufacturers and suppliers to offer new and enhanced products that use existing technology and adopt new technologies to satisfy existing and emerging consumer demands and preferences. On the marketing side, we partner with Monster, Inc. to support the sales and marketing of these products on a global basis.

We have invested significantly in building a broad distribution channel for the sale of products bearing the “Monster Digital” brand. As of September 30, 2015, our initial product entries of memory storage devices and peripherals are offered in over 15,000 locations globally. Our top four customers for our memory storage products for the nine months ended September 30, 2015 were Walgreens (34%), Rite Aid (18%), Sam’s Club (17%) and InMotion (8%) and for the year ended December 31, 2014 were Sam’s Club (24%), Walgreens (24%), Ingram Micro (8%) and Rite Aid (6%). Our current focus is to leverage our distribution network through cooperating with Monster, Inc. to identify and market additional specialty and consumer electronics products.

Currently, our primary product offerings are as follows:

An action sports camera used in adventure sport, adventure photography and extreme-action videography.
A line of ultra-small mobile external memory drive products for Apple iOS devices.
On-The-Go Cloud devices on an exclusive basis which create a wi-fi hot spot for multiple users while simultaneously allowing data to be viewed, played or transferred among the connected storage.
A broad selection of high-value memory storage products consisting of high-end, ruggedized Solid State Drives (“SSDs”), removable flash memory CompactFlash cards (“CF cards”), secured digital cards (“SD cards”) and USB flash drives.

Growth Strategy

Key elements of our growth and product offering strategy are to:

Continue to offer synergistic products addressing identifiable market trends. We plan to increase shelf space with our existing retailers and add other select specialty and consumer electronic products to our customer

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base. Specifically, we seek to offer products with high growth potential while combining performance, reliability and functionality at competitive prices that address identifiable market trends and satisfy existing and emerging consumer demands and preferences. Key elements of our product offering focus are:

Social media. We believe the popularity and growth of social networking drives each of the markets our current and proposed products address. With respect to our action camera product entry, end-users will be able to share images and videos of their sports activities captured through action cameras on social media sites, which we believe will increase demand for these cameras. In the electronic data storage space, these internet-based applications drive the need for digital content, storage and distribution.
Growing unit sales. With respect to action cameras, Technavio projects the global action camera market to reach $5.72 billion by 2019 from $1.99 billion in 2014. In addition, according to Technovio, the global action camera market is expected to have a shipment of 21.54 million units by 2019 as compared to 7.63 million in 2014, growing at a compounded annual growth rate of 23.07% during the period 2015-2019. Unit sales within the electronic data storage industry have continued to grow. According to Global Industry Analysts, Inc., worldwide flash memory product sales of SD cards are estimated to reach $21.3 billion by 2018. According to IHS iSuppli, global SSD sales are projected to reach 189.6 million units by 2017.
Advances in technology. With advances in technology, more efficient and higher-end products are introduced into the market to cater to the various requirements of consumers. Technological advances drive consumer demand and higher average selling prices for these technologically superior products. We believe that as disposable income and purchasing power of consumers increases on a global basis, these consumers spend more on consumer electronics products generally and higher end products that offer advanced technological features specifically.

Accelerate our international growth.  We believe that international markets represent a significant growth opportunity for us. We plan to capitalize on the strength of the Monster Digital brand to increase our international presence through additional retailers and strategic distribution arrangements.

Continue to leverage our brand awareness.  Monster is a premium brand name highly recognizable by consumers. We intend to expand awareness of the Monster Digital brand through increased marketing efforts, trade show presence and selected advertising opportunities.

Competitive advantages

We believe we offer the following competitive advantages:

Relationship with Monster, Inc..  Our license with Monster, Inc. offers us the ability to leverage Monster, Inc.’s substantial retail and distribution channels and to support our product sales through its global sales and marketing team. Further to this license, our company and Monster, Inc. consult and cooperate with each other in the design process of products sold under the Monster Digital brand name. Also, the license provides that our company and Monster, Inc. will cooperate to promote and effect the offer and marketing of products sold under the Monster Digital brand name through Monster, Inc.’s existing and future sales and distribution channels.

Strategic marketing relationships.  We believe our marketing relationships with key industry leaders distinguishes our company from others in our industry. Our Overdrive 3.0 SSD and Overdrive Thunderbolt SSD, each with a 1TB configuration, are currently offered by Apple online in Europe and the UK. Our Advanced 3.0 OTG USB flash drive is the first Apple certified external memory of iOS. Also, our products are offered and supported by Monster, Inc.’s large global and retail distribution network.

Experienced management team.  Our management consists of executives with years of technical and entrepreneurial experience. Our management has over 35 years of combined experience in memory products, power products and electronic manufacturing services.

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Risks and Uncertainties

An investment in our offered securities involves a high degree of risk. Our business prospects, financial condition or operating results could be materially adversely affected by a number of risks known or not currently known to us, including but not limited to those described in “Risk Factors” beginning on page 12. There risks include, but not limited to the following:

The report of our independent auditors has expressed that there is substantial doubt about our ability to continue as a going concern;
Our strategic partnership with Monster, Inc. poses significant challenges for us, including the fact that Monster, Inc. is not restricted from offering its own line of action sports camera or memory products;
Our ability to offer additional products under the “Monster Digital” brand is subject to the prior approval of Monster, Inc. which is not obligated to grant such approval;
We depend exclusively on third parties to manufacture and supply our action sports camera and memory storage products and plan on continuing to rely on such parties to manufacture the substantial amount of such products;
We are subject to the cyclical nature of the consumer electronics industry; and
Our markets are extremely complicated and subject to rapid technological change.

Related Party Transactions

From inception through the date of this prospectus, we have engaged in significant related party transactions with our executive officers and directors and with entities affiliated with such persons. There transactions include, but are not limited to:

related party loans from Jawahar Tandon, our Executive Chairman of the Board and our former Chief Executive Officer, and Devinder Tandon, the brother of Jawahar Tandon, a significant principal stockholder and a former director;
related party loans, operational and other support provided by Tandon Enterprises, Inc., a company owned in substantial part by Jawahar and Devinder Tandon; and
related party loans to Jawahar Tandon and to Vivek Tandon, our Executive Vice President, Operations (and our former President and Chief Operating Officer) and a director, who is the son of Jawahar Tandon.

As discussed in “Certain Relationships and Related Person Transactions”, from time to time since inception, we have obtained certain related party loans from Tandon Enterprises, Inc. The proceeds of the loans provided us with working capital. For the years ended December 31, 2013 and 2014 and the nine months ended September 30, 2015, the net amount borrowed was $230,000, $460,000 and $(151,000), respectively. The loans were non-interest bearing and had no maturity date. To the extent deemed necessary by our Board, we may make additional future borrowings from Tandon Enterprises, Inc. which we would anticipate would be on similar terms and conditions. In addition, since inception, Tandon Enterprises, Inc. has provided administrative, accounting, and operational support to our company on an as needed basis. Such support includes providing warehouse space as required. We reimburse Tandon Enterprises, Inc. for its actual costs of rendering the services. The fee was $248,000, $172,000, and $0 for the years ended December 31, 2013 and 2014 and for the nine months ended September 30, 2015, respectively. To the extent deemed necessary by our Board, we may request that Tandon Enterprises, Inc. provide additional future services on an as needed basis which we would anticipate would be on similar terms and conditions.

The board of Monster Digital, which approved all of the related party transactions, consisted primarily of Jawahar, Devinder and Vivek Tandon. While the board believed the terms and conditions of such transactions were fair and in the best interests of our company, there can be no assurance that the transactions were on terms no less favorable than terms generally available to an unaffiliated third party under the same or similar circumstances.

We have adopted a policy to be effective on the effective date of this offering that our executive officers, directors, nominees for election as a director, beneficial owners of more than 5% of any class of our common

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stock and any members of the immediate family of any of the foregoing persons are not permitted to enter into a related person transaction with us without the prior consent of our audit committee. Any request for us to enter into a transaction with an executive officer, director, nominee for election as a director, beneficial owner of more than 5% of any class of our voting securities or any member of the immediate family of any of the foregoing persons, in which the amount involved exceeds $120,000 and such person would have a direct or indirect interest, must first be presented to our audit committee for review, consideration and approval. In approving or rejecting any such proposal, our audit committee is to consider the material facts of the transaction, including, but not limited to, whether the transaction is on terms no less favorable than terms generally available to an unaffiliated third party under the same or similar circumstances and the extent of the related person’s interest in the transaction. See “Certain Relationships and Related Person Transactions.”

Monster License Agreement

We entered into a trademark license agreement with Monster, Inc. effective July 7, 2010 (the “Monster License Agreement”). The Monster License Agreement, as amended, gives us exclusive rights to utilize the tradenames “Monster Memory,” “Monster Digital” and the M (stylized) mark on (i) action sports cameras, (ii) cable memory, (iii) flash based cards, (iv) flash based SSD drive products, (v) DRAM modules, (vi) USB flash drives and (vii) internal power supplies for personal computers. The 25 year Agreement provides for the payment of royalties to Monster, Inc. on all sales of the referenced products, excluding sales to Monster, Inc., as follows:

Years 1 (2012) and 2:  Royalties on all sales excluding sales to Monster, Inc. at a rate of four (4) percent, with no minimum.
Years 3 through 5:  Minimum royalty payments of $50,000 per quarter up to a maximum of four (4) percent of all sales excluding sales to Monster, Inc.
Years 6 through 10:  Minimum royalty payments of $125,000 per quarter up to a maximum of four (4) percent of all sales excluding sales to Monster, Inc.
Years 11 through 15:  Minimum royalty payments of $187,500 per quarter up to a maximum of four (4) percent of all sales excluding sales to Monster, Inc.
Years 16 through 25:  Minimum royalty payments of $250,000 per quarter up to a maximum of four (4) percent of all sales excluding sales to Monster, Inc.

Effective July 1, 2014, the royalty rate on certain products was reduced to 2% for a 12 month period.

At any time during the term of the Monster License Agreement, a permanent license may be negotiated subject to the parties reaching a mutually acceptable agreement.

Under the Monster License Agreement, Monster, Inc. itself may use (but not sublicense) the Monster mark and its M (stylized) mark (but not the Monster Digital mark) in connection with memory and data storage products. Although Monster, Inc. must offer us the first right to supply such products on commercially reasonable terms under an arrangement similar to the Monster License Agreement, nothing limits the ability of Monster, Inc. to act as a competitor to us.

In August 2015, we executed an amendment to the Monster License Agreement with Monster Inc. whereby Monster granted us the additional right further to the Monster License Agreement to use the name “Monster Digital, Inc.” as our corporate name. Further to the amendment, in addition to royalties mentioned above, we issued Monster, Inc. 510,101 shares of our common stock and will pay it a cash fee of $500,000 payable in four quarterly installments of $125,000 commencing October 1, 2015 and ending July 1, 2016 provided that upon the effective date of this offering any remaining balance will be paid in full. In November 2015, Monster, Inc. agreed to modify payment terms of the initial $125,000 payment to five weekly installments of $25,000 payable in December 2015, all of which have been paid.

We are required to remit royalty payments to Monster, Inc. on or before the 30th day following the end of each calendar quarter. For the years ended December 31, 2013 and 2014 and the nine months ended September 30, 2015, royalty expense amounted to $153,000, $576,000 and $112,000, respectively. We were not in compliance with the royalty remittance policy for each of the aforementioned fiscal periods nor with the

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installment payment terms of the aforementioned initial $125,000 payment. This license agreement contains various termination clauses that include (i) change in control, (ii) breach of contract and (iii) insolvency, among others. Either party to the license agreement has the right to terminate the agreement if the other is in material breach of any of the terms and conditions of the agreement and such party fails to cure such breach within 30 days after the date of receipt of written notice from the other party.

Further to the Monster License Agreement, in the event we do not effect an initial public offering on the Nasdaq Global Market on or before August 18, 2017, Monster, Inc. shall have the option to immediately terminate the license grant allowing us to use the name “Monster Digital, Inc.” as our corporate name in which case (i) we must cease all use of the name “Monster Digital, Inc.” as our operating, corporate, business or company name and (ii) Monster, Inc. shall return to us for cancellation all of the 510,101 shares of our common stock issued to it. At any time prior to the earlier of our initial public offering on the Nasdaq Global Market or August 18, 2017, Monster, Inc. may agree to retain the aforementioned 510,101 shares and forfeit its ability to exercise its rights under the preceding sentence. By means of a separate acknowledgement, Monster, Inc. acknowledged that our initial public offering on the Nasdaq Capital Market will suffice for purposes of the Monster License Agreement.

In addition, in August 2015, and in connection with the aforementioned amendment to the trademark license agreement, we entered into a two-year advisory board agreement with Noel Lee, the Chief Executive Officer and sole shareholder of Monster, Inc. Further to the advisory board agreement, we issued Mr. Lee a warrant to purchase up to 255,051 shares of our common stock at a per share exercise price of $11.14. See “Management — Advisory Board.”

Corporate Information

SDJ, our operating subsidiary, was incorporated in 2007 and became our wholly owned subsidiary in 2012. We were incorporated under the name WRASP 35, Inc., changed our name to AOTS 35, Inc. in September 2011, changed our name to Tandon Digital, Inc. in May 2012 and changed our name to Monster Digital, Inc. in August 2015. Our principal executive offices are located at 2655 Park Center Drive, Unit C, Simi Valley, California and our telephone number is (805) 381-5544. Our website address is www.monsterdigital.com. Information contained on or accessible through our website is not a part of this prospectus and should not be relied upon in determining whether to make an investment decision.

Monster Digital, Tandon Digital, Memory Cable, iX32 and other trade names, trademarks or service marks appearing in this prospectus are the property of, or exclusively licensed by, Monster Digital. Trade names, trademarks and service marks of other companies appearing in this prospectus, including but not limited to “Monster”, are the property of their respective holders.

We are an “emerging growth company” as defined in the Jumpstart Our Business Startups Act, or the JOBS Act, and therefore we may take advantage of certain exemptions from various public company reporting requirements, including not being required to have our internal control over financial reporting audited by our independent registered public accounting firm pursuant to Section 404 of the Sarbanes-Oxley Act of 2002, or the Sarbanes-Oxley Act, reduced disclosure obligations regarding executive compensation in our periodic reports and proxy statements and exemptions from the requirements of holding a nonbinding advisory vote on executive compensation and any golden parachute payments. We may take advantage of these exemptions until we are no longer an “emerging growth company”. We will remain an “emerging growth company” for up to five years. We will cease to be an “emerging growth company” upon the earliest of: (1) the last day of the fiscal year following the fifth anniversary of this offering, (2) the last day of the first fiscal year in which our annual gross revenues are $1 billion or more, (3) the date on which we have, during the previous rolling three-year period, issued more than $1 billion in non-convertible debt securities, and (4) the date on which we are deemed to be a “large accelerated filer” as defined in the Securities Exchange Act of 1934, as amended, or the Exchange Act. We are choosing to irrevocably opt out of the extended transition periods available under the JOBS Act for complying with new or revised accounting standards.

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Industry and Other Data

We have obtained some industry and market share data from third-party sources, including the independent industry publications set forth below, that we believe are reliable. In many cases, however, we have made statements in this prospectus regarding our industry and our position in the industry based on estimates made from our experience in the industry and our own investigation of market conditions. We believe these estimates to be accurate as of the date of this prospectus. However, this information may prove to be inaccurate because of the method by which we obtained some of the data for our estimates or because this information cannot always be verified with complete certainty due to the limits on the availability and reliability of raw data, the voluntary nature of the data gathering process and other limitations and uncertainties. The content of the below sources, except to the extent specifically set forth in this prospectus, do not constitute a portion of this prospectus and are not incorporated herein.

Technavio — Global Action Camera Market 2015-2019
Global Industry Analysts, Inc. — Secure Digital (SD) Memory Cards: A Global Strategic Business Report (2012)
IHS iSuppli — “Enterprise Convertibles Lead Storage in 2014”
Great American Group — Technology Monitor (March 2015)

The industry in which we operate is subject to a high degree of uncertainty and risk due to a variety of factors, including those described in the section titled “Risk Factors” and elsewhere in this prospectus. These and other factors could cause results to differ materially from those expressed in the estimates made by the independent parties and by us.

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THE OFFERING

Securities offered hereby    
    1,000,000 Units, each consisting of two shares of our common stock and three Unit Warrants
Units outstanding before this offering    
    0 Units
Units to be outstanding after this offering    
    1,000,000 Units
Common stock to be outstanding immediately following this offering(1)(2)    
    7,000,000 shares
Unit Warrants outstanding before this offering    
    0 Unit Warrants
Unit Warrants to be outstanding after this offering    
    3,000,000 Unit Warrants
Terms of the Unit Warrants    
    The exercise price of the Unit Warrants is $9.375, based on the assumed initial public offering price of $15.00 per Unit.
    Each Unit Warrant is exercisable for one share of common stock, subject to adjustment as described therein. A holder may not exercise any portion of a Unit Warrant to the extent that the holder, together with its affiliates and any other person or entity acting as a group, would own more than 4.99% of the outstanding common stock after exercise, as such percentage ownership is determined in accordance with the terms of the Unit Warrants, except that upon at least 61 days’ notice from the holder to us, the holder may waive such limitation up to a percentage not in excess of 9.99%.
    Each Unit Warrant will be exercisable on the date when the Units detach and the components begin to trade separately and will expire five years from the date of issuance, or earlier upon redemption.
    The terms of the Unit Warrants will be governed by the Unit Warrant Agreement, dated as of the effective date of this offering, between us and Corporate Stock Transfer, Inc., or the Warrant Agent. See “Description of Securities — Unit Warrants.”
Redemption of the Unit Warrants    
    From and after one year following their issuance, we may call the outstanding Unit Warrants, in whole and not in part, for redemption (i) at a price of $0.001 per Unit Warrant, so long as a registration statement relating to the common stock issuable upon exercise of the Unit Warrants has been effective and current during the 30 consecutive trading day period described below; (ii) upon not less than 30 days prior written notice of redemption; and (iii) if, and only if, the last reported sale price of a share of our common stock equals or exceeds 160% of the Unit Warrant exercise price, (subject to adjustment for splits, dividends, recapitalizations and other similar events) for any 20 consecutive trading day period ending three business days before we send the notice of redemption to holders of the Unit Warrants.
    If the foregoing conditions are satisfied and we call the Unit Warrants for redemption, each Unit Warrant holder will then be entitled to exercise his, her or its Unit Warrant prior to the date

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    scheduled for redemption. However, there can be no assurance that the price of the shares of our common stock will exceed the Unit Warrant exercise price after the redemption call is made.
Over-allotment option    
    We have granted a 45-day option to the underwriters, exercisable one or more times in whole or in part, to purchase up to an additional (i) 150,000 Units or (ii) if Joseph Gunnar & Co. determines that the Units shall detach and our shares of common stock and the Unit Warrants shall begin to trade separately during such 45-day period, 300,000 shares of common stock at a price of $7.50 per share and/or 450,000 additional Unit Warrants at a price of $0.005 per Unit Warrant less, in each case, the underwriting discounts and commissions, to cover over-allotments, if any.
Use of proceeds    
    We estimate that our net proceeds from this offering will be approximately $12,300,000, or approximately $14,400,000 if the underwriters’ option to purchase additional Units is exercised in full, based on an assumed initial public offering price of $15.00 per Unit, and after deducting estimated underwriting discounts and commissions and estimated offering expenses.
    We intend to use the net proceeds from this offering to repay short-term debt and for working capital purposes, including the funding of inventory and expanding our net sales and marketing efforts. See “Use of Proceeds”.
Risk factors    
    See “Risk Factors” beginning on page 12 and the other information included in this prospectus for a discussion of factors you should carefully consider before deciding to invest in our common offered securities.
Proposed Nasdaq Capital Market symbols for the shares of common stock, Unit Warrants, and the Units, respectively    
    “MSDI,” “MSDIW” and “MSDIU”
Trading commencement and separation of common shares and Unit Warrants    
    We expect that the shares of our common stock, the and the Unit Warrants, collectively, will begin trading on or promptly after the date of this prospectus in the form of Units. The components of the Units will be separable at the option of the holder beginning on the first trading day following the 45th day after the date of this prospectus, unless Joseph Gunnar & Co., as representative of the underwriters, determines that an earlier date is acceptable. In no event will separate trading of the securities comprising the Units commence until the company issues a press release announcing when such separate trading will begin.
    Once the shares of our common stock and Unit Warrants commence separate trading, holders will have the option to continue to hold Units or separate their Units into component pieces. Holders will need to have their brokers contact our transfer agent in order to separate the Units into shares of our common stock and Unit Warrants.

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(1) Our executive officers, directors, holders of 5% or more of our capital stock and their respective affiliates will hold approximately 42% of our outstanding voting stock upon consummation of this offering.
(2) The number of shares of common stock to be outstanding after this offering is based on 5,000,000 shares of our common stock outstanding as of December 31, 2015; such information excludes:
94,720 shares of common stock issuable upon the exercise of options granted under our Plan, all of which have an exercise price of $22.28 per share and 22,445 and 44,891 options to be granted under the Plan at the effective date of this offering at a per share price equal to the initial public offering price per share of the shares of common stock included as a component of the Units sold further to this offering to each of David Olert, our Chief Financial Officer, and Neal Bobrick, our Executive Vice President, Sales and Marketing.
433,458 shares of common stock issuable upon the exercise of warrants which have an exercise price of between $0.0039 and $22.28 per share.
the 3,000,000 shares of our common stock issuable upon exercise of the Unit Warrants sold in this offering.
268,898 shares of our common stock available for future issuance under our 2012 Omnibus Incentive Plan after giving effect to the issuance of options to be granted under the Plan at the effective date of this offering as referred to above.
100,000 shares of common stock issuable upon exercise of the underwriters warrants, assuming the issuance of 1,000,000 Units further to this offering.

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SUMMARY FINANCIAL DATA OF MONSTER DIGITAL

The following tables summarize consolidated financial data of Monster Digital. You should read this summary financial data together with the sections titled “Selected Financial Data” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” as well as our consolidated financial statements and related notes included elsewhere in this prospectus.

We have derived the summary consolidated statement of operations data for the years ended December 31, 2013 and 2014 from the audited financial statements of Monster Digital included elsewhere in this prospectus. We have derived the summary consolidated statements of operations data for the nine months ended September 30, 2014 and 2015 and the consolidated balance sheet data as of September 30, 2015 from the unaudited interim consolidated financial statements of Monster Digital included elsewhere in this prospectus. The unaudited interim consolidated financial statements have been prepared on the same basis as the audited consolidated financial statements and reflect, in the opinion of management of Monster Digital, all adjustments of a normal, recurring nature that are necessary for a fair presentation of the unaudited interim consolidated financial statements of Monster Digital. The historical results are not necessarily indicative of the results that should be expected in the future, and the interim results are not necessarily indicative of the results that should be expected for the full year or for any other period.

       
  Year ended
December 31,
  Nine months ended
September 30,
     2013   2014   2014   2015
     (in thousands except per share data)
Consolidated Statements of Operations Data:
                                   
Net sales   $ 3,444     $ 11,343     $ 9,332     $ 6,827  
Cost of goods sold     2,838       11,109       7,749       6,034  
Gross profit     606       234       1,583       793  
Operating expenses:
                                   
Research and development     709       542       298       288  
Selling and marketing     1,515       3,722       1,223       1,563  
General and administrative     1,747       2,646       2,316       3,083  
Loss from operations     (3,365 )      (6,676 )      (2,254 )      (4,141 ) 
Other expenses:
                                   
Interest and finance expense     66       1,661       337       705  
Debt conversion expense              2,707             898  
Loss before income taxes     (3,431 )      (11,044 )      (2,591 )      (5,744 ) 
Provision for income taxes     4       13       8       1  
Net loss   $ (3,435 )    $ (11,057 )    $ (2,599 )    $ (5,745 ) 
Basic and diluted net loss per common
share
  $ (0.97 )    $ (2.96 )    $ (0.70 )    $ (1.37 ) 
Weighted-average common shares outstanding used to compute basic and diluted net loss per common share     3,556       3,734       3,715       4,208  

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  As of September 30, 2015
     Actual   As
Adjusted(1)(2)
     (in thousands)
Consolidated Balance Sheet Data:
                 
Cash and cash equivalents   $ 54     $ 12,762  
Working capital (deficit)     (5,365 )      6,577  
Total assets     5,915       17,857  
Notes payable     538       538  
Accumulated deficit     (22,879 )      (22,879 ) 
Total stockholders’ (deficit) equity     (2,771 )      9,554  

(1) The as adjusted column gives effect to the sale of 1,000,000 Units in this offering at an assumed initial public offering price of $15.00 per Unit, after deducting estimated underwriting discounts and commissions and estimated offering expenses.
(2) A $1.50 increase (decrease) in the assumed initial public offering price of $15.00 per Unit would increase (decrease) the amount of cash and cash equivalents, working capital, total assets and total stockholders’ equity by approximately $1,380,000, assuming the number of Units offered, as set forth on the cover page of this prospectus, remains the same and after deducting estimated underwriting discounts and commissions. Similarly, each increase (decrease) of 100,000 Units in the number of Units offered would increase (decrease) the amount of cash and cash equivalents, working capital, total assets and total stockholders’ equity by approximately $1,380,000, assuming that the assumed initial public offering price remains the same, after deducting estimated underwriting discounts and commissions and estimated offering expenses. The as adjusted information discussed above is illustrative only and will be adjusted based on the actual initial public offering price and the other terms of this offering determined at pricing.

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RISK FACTORS

Investing in our offered securities involves a high degree of risk. You should carefully consider the following risks and all of the other information contained in this prospectus, including our combined and consolidated financial statements and related notes, before investing in our common stock. While we believe that the risks and uncertainties described below are the material risks currently facing us, additional risks that we do not yet know of or that we currently think are immaterial may also arise and materially affect our business. If any of the following risks materialize, our business, financial condition and results of operations could be materially and adversely affected. In that case, the trading price of our common stock could decline, and you may lose some or all of your investment.

Risks Related To Our Business

Our independent auditors have expressed substantial doubt about our ability to continue as a going concern.

We incurred net losses of $11.1 million, $3.4 million and $5.7 million for the years ended December 31, 2014 and 2013 and the nine months ended September 30, 2015, respectively. As of September 30, 2015, we had an accumulated deficit of $22.9 million. In their report on our financial statements for the year ended December 31, 2014, our independent registered public accounting firm included an explanatory paragraph regarding the substantial doubt about our ability to continue as a going concern. Our financial statements contain additional note disclosures describing the circumstances regarding our ability to continue as a going concern. Failure to generate sufficient cash flows from operations raise additional capital or reduce discretionary spending will have a material adverse effect on our ability to achieve our intended business objectives. While management has a plan to fund ongoing operations, there is no assurance that its plan will be successfully implemented. As a result, you may lose the entire value of your investment in our company.

Our operating results, gross margins, cash flow and ability to sustain profitability may fluctuate significantly in the future and are difficult to predict.

Our operating results, gross margins, operating cash flow and ability to sustain profitability are based on a number of factors related to our industry and the markets for our memory storage products. We will have little or no control over many of these factors and any of these factors could cause our operating results, gross margins and ability to sustain profitability to fluctuate significantly. These factors include, among others:

competitive pricing pressures for the products we sell, including the timing and amount of any reductions in the average selling prices of our products and our ability to charge a premium for our higher performance products;
the growth of the markets for host devices that use data storage products;
our ability to control our operating expenses;
the timing and amount of expenses related to obsolescence and disposal of excess inventory and the difficulty of forecasting and managing our inventory levels;
the amount of price protection, volume incentive rebates, discounts, market development funds, cooperative advertising payments and other concessions and discounts that we may need to provide to some of our customers due to competitive pricing pressures;
changes in our product and revenue mix;
the extent to which our products, particularly our higher margin products, are accepted by the markets;
the timing of the collection of our accounts receivable;
the decision of our customers to return products or rotate their inventory;
the inability of suppliers to fully indemnify us should we be subjected to litigation;

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the difficulty of forecasting sell-through rates of our products and their impact on inventory levels at our resellers if sell-through data is not timely reported to us, which may result in additional orders being delayed or reduced and inventory being returned;
increases in costs charged by our product suppliers or the failure of our suppliers to decrease the prices they charge to us when industry prices decline;
competing data memory standards, which displace the standards used in our products and our customers’ products;
the announcement or introduction of products and technologies by competitors; and
potential product quality problems which could raise returns or rework costs.

In addition, we may be unable to accurately forecast our revenues and gross margins. We incur expenses based predominantly on operating plans and estimates of future revenues. Our expenses are to a large extent fixed in the short term and we may not be able to adjust them quickly to meet a shortfall in revenues during any particular quarter. We also plan inventory levels based on anticipated demand for our products and on anticipated product mix. As we anticipate increased demand for certain products we increase our level of inventory, which results in increased risk if we inaccurately estimate anticipated demand. Any significant shortfall in revenues in relation to our expenses and planned inventories would decrease our net income or increase our operating losses and harm our financial condition. If we are unsuccessful in increasing revenues from our higher margin products and controlling our operating expenses, we may not be able to achieve profitability.

Also, we have generated significant negative operating cash flows since our inception and expect to continue to do so for the foreseeable future. We are required to expend significant dollars on inventory and marketing efforts prior to the receipt of cash from the collection of our accounts receivable. We expect that our negative operating cash flows will continue for the foreseeable future as we increase our product offerings and expand our customer base. While we have a factoring arrangement in place that assists in part, we require substantial additional funds to bridge the gap between the expenditure and receipt of funds. If we are unable to raise additional capital, we will continue to be limited in our business and expansion efforts.

Because we have a limited operating history, we may not be able to successfully manage our business or achieve profitability.

We have a limited operating history upon which to base an evaluation of our prospects and the potential value of our offered securities. We are confronted with the risks inherent in an early stage company, including difficulties and delays in connection with the acquisition and marketing of products, operational difficulties, and difficulty in estimating future development, regulatory, and administrative costs. If we cannot successfully manage our business, we may not be able to acquire and offer commercially viable products, generate future profits and may not be able to support our operations. It is possible that we will incur additional expenses and may incur losses in the further implementation of our business plan.

In addition, we have not had any previous experience in sourcing and selling action sports cameras. We are uncertain as to whether the action sports camera that we plan to introduce will achieve the level of market acceptance that we expect or at all. Given our lack of experience in the action sports camera market, we cannot assure you that we will be able to identify the needs and preferences of customers and to adjust inventory mixes or marketing efforts that correspond to such needs and preferences; and we also cannot assure you that our proposed action sports camera will become commercially successful. In such circumstances, our business, growth prospects, financial condition and results will be adversely affected.

Our strategic partnership with Monster, Inc. poses significant challenges for us, and if we are unable to manage this relationship, our business and operating results will be adversely affected.

We have entered into a multi-year license agreement with Monster, Inc. (the “Monster License Agreement”) under which we have the right to exclusively market certain products under the “Monster Digital” brand name. As of December 31, 2015, this list of permitted products consists of the following: action cameras, DRAM modules; USB flash drives; flash based SD, M2, MicroSD, CF, ProDuo, card products; SSD drive

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products; internal power supplies for PCs and hybrid drives. The management of this business will adversely affect our revenues and gross margins if we are, among other things, unable to:

properly manage the use of Monster Digital brand;
control the sales and marketing expenses associated with launching the brand in new channels;
plan for anticipated changes in demand; and
effectively leverage the Monster Digital brand to achieve premium pricing and grow market share.

We have a number of obligations that we must fulfill under our agreement with Monster, Inc. to keep it in effect. These obligations include compliance with Monster, Inc. guidelines and trademark usage, customer satisfaction and the requirement that we meet target minimum royalty payments. As a result, Monster, Inc. may in the future have the right to terminate our license in its entirety. We were not in compliance with the royalty remittance policy for the fiscal periods referenced in the agreement nor with the installment payment terms of the initial $125,000 payment required for the continued use of the name “Monster Digital, Inc.” as a corporate, business and operating and as described below. If we were to lose the rights to sell products under the “Monster Digital” brand, our financial results would be significantly negatively impacted.

While we will continue to seek to offer additional products bearing the “Monster Digital” brand, the consent of Monster, Inc. will be required in order to sell any additional products bearing the “Monster Digital” brand. While to date Monster, Inc. has granted its consent to all our additional products to be sold bearing the “Monster Digital” brand, there can be no assurance that it would similarly consent in the future. If we are unable to secure the consent of Monster, Inc. for the sale of future products bearing the “Monster Digital” brand our product offering will be limited which would substantially and adversely affect our future prospects.

In addition, further to the Monster License Agreement, in the event we do not effect an initial public offering on the Nasdaq Global Market on or before August 18, 2017, Monster, Inc. shall have the option to immediately terminate the license grant allowing us to use the name “Monster Digital, Inc.” as our corporate name in which case (i) we must cease all use of the name “Monster Digital, Inc.” as our operating, corporate, business or company name and (ii) Monster, Inc. shall return to us for cancellation all of the 510,101 shares of our common stock issued to it. At any time prior to the earlier of our initial public offering on the Nasdaq Global Market or August 18, 2017, Monster, Inc. may agree to retain the aforementioned 510,101 shares and forfeit its ability to exercise its rights under the preceding sentence. By means of a separate acknowledgement, Monster, Inc. acknowledged that our initial public offering on the Nasdaq Capital Market will suffice for purposes of the Monster License Agreement. If we were to lose the rights to use the name “Monster Digital, Inc.” as our operating, corporate, business and company name, there would be a material adverse effect on our brand and image and our financial results would be significantly negatively impacted.

Our strategic partnership with Monster, Inc. does not restrict Monster, Inc. from offering its own line of memory products.

Under the Monster License Agreement, Monster, Inc. itself may use (but not sublicense) the Monster mark and its M (stylized) mark (but not the Monster Digital mark) in connection with memory and data storage products. Although Monster, Inc. must offer us the first right to supply such products on commercially reasonable terms under an arrangement similar to the Monster License Agreement, nothing limits the ability of Monster, Inc. to act as a competitor to us. Monster, Inc. has substantially more resources to exploit these markets than we do and their entry into our markets would substantially and adversely affect our future prospects.

We estimate that a significant percentage of our net revenues for the year ended December 3, 2014 and the nine months ended September 30, 2015 were derived from Monster, Inc.’s introductions to buyers and retailers.

We believe that approximately 33% of our gross revenues for the year ended December 31, 2014 and 52% of our gross revenues for the nine months ended September 30, 2015 were derived from Monster, Inc.’s introductions to buyers and retailers. Monster, Inc. is under no contractual obligation to continue making such introductions. There can be no assurance that Monster, Inc. will continue to introduce us to significant buyers

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and retailers or that any buyers and retailers previously introduced to us by Monster, Inc. will continue to order products at previous levels or at all.

Our failure to successfully promote our brand and achieve strong brand recognition in our markets will limit and reduce the demand for our products.

We believe that brand recognition is critical to our success. We plan to increase our marketing expenditures to create and maintain prominent brand awareness. If we fail to promote our Monster Digital brand successfully, or if the expenses with doing so are disproportionate to any increased net sales we achieve, it would have a material adverse effect on our business and results of operations. Other companies, who may have significantly more resources to promote their own brands then we do, may not be aggressively promoting their brands. If they begin to more aggressively promote their brand or if our products exhibit poor performance or other defects, our brand may be adversely affected, which would inhibit our ability to attract or retain customers.

The net proceeds of this offering may not satisfy all of our working capital requirements, and we may need additional capital to fund our future operations and we may not be able to obtain the amount of capital required, particularly when the credit and capital markets are unstable. Future sales and issuances of our common stock or rights to purchase common stock, including pursuant to our equity incentive plans, could result in additional dilution of the percentage ownership of our stockholders and could cause the price of our offered securities to fall.

Our projection of future capital needs is based on our operating plan, which in turn is based on assumptions that may prove to be incorrect. As a result, our financial resources may not be sufficient to satisfy our future capital requirements. Should these assumptions prove incorrect, there is no assurance that we can raise additional financing on a timely basis or on favorable terms. If funding is insufficient at any time in the future, we may not be able to fully commercialize our products, take advantage of business opportunities or respond to competitive pressures, any of which could harm our business.

We may be required to obtain additional financing, which could be dilutive to the investors in this Offering. We currently have minimal cash on hand and an accounts receivable factoring facility is limited to $4.0 million. Any of the following factors could result in insufficient capital to fund our operations for a period significantly shorter than twelve months:

if our capital requirements or cash flow vary materially from our current projections;
if we are unable to timely collect our accounts receivable;
the loss of a key customer or a material reduction by a key customer in the range of inventory level of our products;
if we are unable to sell-through inventory currently in our sales channels as anticipated;
if we are unable to timely bring new successful products to market; or
if other unforeseen circumstances occur.

We do not know whether additional financing will be available when needed, or, if available, whether the terms of any financing will be favorable to us. The current worldwide financing environment is challenging, which could make it more difficult for us to raise funds on reasonable terms, or at all. To the extent we raise additional capital by issuing equity securities, our stockholders may experience substantial dilution and the new equity securities may have rights, preferences or privileges senior to those of our common stock. If we cannot raise needed funds on acceptable terms, we may not be able to develop or enhance our products, take advantage of future strategic opportunities or respond to competitive pressures or unanticipated events, all of which would harm our business and results of operations. Furthermore, if we are unable to raise additional capital, or cannot raise capital on acceptable terms, we may not have sufficient capital to operate our business as planned and would have to modify our business plan or curtail some or all of our operations.

In addition, pursuant to our equity incentive plan, our compensation committee is authorized to grant equity-based incentive awards to our directors, executive officers and other employees and service providers,

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including officers, employees and service providers of our subsidiary. Future grants of, options and other equity awards and issuances of common stock under our equity incentive plans may have an adverse effect on the market price of our offered securities.

If we are unable to develop or maintain the strategic relationships necessary to develop, sell and market products that are commercially viable and widely accepted, the growth and success of our business will be limited.

We may not be able to acquire and sell products that are commercially viable and widely accepted if we are unable to anticipate market trends and the price, performance and functionality requirements of data memory manufacturers, suppliers and customers. We must continue to collaborate closely with our customers, manufacturers, and other suppliers to ensure that critical development, marketing and distribution projects proceed in a coordinated manner. These collaborations are also important because our ability to anticipate trends and plan our future product offerings depends to a significant degree upon our continued access to strategic relationships we currently have with our manufacturers and suppliers. If any of our current relationships terminate or otherwise deteriorate, or if we are unable to enter into future relationships that provide us with comparable insight into market trends or access to new and enhanced products, offerings and technologies, we will be substantially hindered in our future business endeavors.

We depend exclusively on third parties to manufacture and supply all of our products. If third party manufacturers and suppliers are unable to timely deliver required quantities of our products at acceptable qualities and prices, we will not be able to meet customer demand for our products, which would adversely impact success of our business.

We do not own or operate a manufacturing facility and rely on third parties to manufacture, produce and supply all of our products. We cannot be certain that we will not experience operational difficulties with our manufacturers and suppliers. Our reliance on third party manufacturers and suppliers involves a number of significant risks, including:

reduced control over delivery schedules, quality assurance, manufacturing yields and production costs;
unavailability of, or delayed access to, next-generation or key products, processes or technologies; and
the failure of a key manufacturer or supplier to remain in business and adjust to market conditions.

These risks could result in product shortages or increase our costs of manufacturing, sourcing, assembling or testing our products which could result in failure to meet customers’ expectations and damage our brand, which could result in lost sales. In addition, if third party manufacturers are unable or unwilling to continue to manufacture and deliver products of acceptable quality, at acceptable costs and in a timely manner, we would have to identify and qualify other third party manufacturers. This could be time-consuming and difficult and result in unforeseen operational problems and/or lost sales which would have a material adverse effect on our operating result s.

We do not have long-term agreements with any of our third party suppliers or manufacturers for our primary memory products or our iX32 flashdrive. Our Villain action sports camera and iX32 flash drive are currently sourced from sole source suppliers and while we believe there is an alternative supplier available for our iX32 flash drive, we do not currently have an alternative supplier for the Villain. While we have an informal arrangement with Shuoying Digital Science & Technology (China) Co., Ltd. to manufacture and source the Villain which we expect to reduce to a formal contract manufacturing agreement in January 2016, this arrangement is not yet formalized and thus the supplier is under no contractual obligation to continue sourcing the Villain to us. If these suppliers stopped supplying these products on acceptable terms, or at all, or we experienced delays in receipt of such products from these suppliers, we would experience a significant disruption in our business until such time as we are able to find alternative sources. In such event our business and financial results would be materially adversely affected.

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We depend exclusively on third parties for the research and development of products.

The products we market are subject to rapid technological change and evolving industry standards. The future revenue growth of our business depends in large part on the development, market acceptance and performance of any new products we introduce in the marketplace. We do not have an internal research and development department. Instead, we rely on third parties for the research and development of new and enhanced products.

Although we depend on various third parties for the introduction and acceptance of new products, we do not have long-term relationships with any of them. There can be no assurance that we will maintain existing relationships or forge new relationships, that we will continue to have access to significant proprietary products, processes and technologies, or that we will continue to have access to new competitive products, processes and technologies that may be required to introduce new products. If we are not successful in maintaining and developing new relationships or obtaining rights to market products with competitive technologies, we will become less competitive and our operations will suffer.

A material change in customer relationships or in customer demand for products could have a significant impact on our business.

Our success is dependent on our ability to successfully offer trade terms that are acceptable to our customers and that are aligned with our pricing and profitability targets. Our business could suffer if we cannot maintain relationships with key customers based on our trade terms and conditions. In addition, our business would be negatively impacted if key customers were to significantly reduce or eliminate the range of inventory level of our products.

In our memory storage industry, products are typically characterized by average selling prices that historically decline over relatively short time periods. If we are unable to effectively manage our inventories, reduce our costs, introduce new products with higher average selling prices or increase our sales volumes, our revenues and gross margins will be negatively impacted.

Data memory products often experience price erosion over their life cycle due in large part to competitive pressures, customer demand and technological changes. In order to maintain gross profits for products that have a declining average selling price, we must continuously reduce costs, increase sales volume or introduce new products with higher gross margins. We must also successfully manage our inventory to reduce our overall exposure to price erosion. In our industry, prices have often fallen faster than costs which has resulted in margin pressure. Our customers may exert pressure on us to make price concessions or to match pricing of our competitors. Any reduction in prices by us in response to pricing pressure will hurt our gross margins unless we can reduce our costs and manage our inventory levels to minimize the impact of such price declines. For example, gross profit as a percentage of net sales was 11.6% in the nine months ended September 30, 2015, compared to 17.0% in the nine months ended September 30, 2014. This decrease in gross profit in total dollars and as a percentage of revenues was primarily due to the resale of approximately $1.3 million of returned products at substantially reduced prices which resulted in a loss of approximately $900,000, as well as an overall reduction in average selling price for certain products during the nine months ended September 30, 2015 as compared to the same period in 2014. There can be no assurance that the introduction of new products will assist in protecting gross margin.

As it relates to our SSD, CF and SD card and USB flash drive products, demand depends in large part on the demand for additional storage and storage upgrades in existing computer systems. The demand for computer systems has been volatile in the past and often has had an exaggerated effect on the demand for drives and flash memory in any given period. As a result, these markets have experienced periods of excess capacity, which can lead to liquidation of excess inventories and more intense price competition. If more intense price competition occurs, we may be forced to lower prices sooner and more than expected, which could result in lower average selling prices, revenue and gross margins. We expect that average selling prices and gross margins will also tend to decline when there is a shift in the mix of products and sales of lower priced products increase relative to those of higher priced products. In addition, rapid technological changes often reduce the volume and profitability of sales of existing products and increase the risk of inventory obsolescence.

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If we are unable to reduce our costs to offset declines in average selling prices or increase the sales volume of our existing products, particularly higher capacity or premium products, or introduce new products with higher gross margins, our revenues and gross margins will be adversely affected. This may negatively impact our anticipated growth in product revenues as well as our gross margins, particularly if the decline in our average selling prices is not matched by price declines in our supply costs.

Our failure to accurately forecast market and customer demand for our products, or to quickly adjust to forecast changes, would adversely affect our business and financial results or operating efficiencies.

The data storage industry faces difficulties in accurately forecasting market and customer demand for its products. The variety and volume of products we offer is based in large part on these forecasts. Accurately forecasting demand has become increasingly difficult in light of the volatility in global economic conditions. In addition, because many of our products are designed to be largely substitutable, our demand forecasts may be impacted significantly by the strategic actions of our competitors. As forecasting demand becomes more difficult, the risk that our forecasts are not in line with demand increases. If our forecasts exceed actual market demand, then we could experience periods of product oversupply and price decreases, which would impact our financial performance. If market demand increases significantly beyond our forecasts, then we may not be able to satisfy customer product needs, which could result in a loss of market share if our competitors are able to meet customer demands.

If we do not effectively manage our inventory and product mix, we may incur costs associated with excess inventory or lose sales from not having enough inventory.

We operate in markets that are characterized by intense competition, supply shortages or oversupply, rapid technological change, evolving industry standards, declining average selling prices and rapid product obsolescence, all of which make it more challenging to effectively manage our inventory. If we are unable to properly monitor, control and manage our inventory and maintain an appropriate level and mix of products with our customers, we may incur increased and unexpected costs associated with this inventory. For example, if our customers are unable to sell their inventory in a timely manner, we may choose or be required to lower the price of our products or allow our customers to exchange the slow-moving products for newer products. Similarly, if we improperly forecast demand for our products, we could end up with excess inventory that we may be unable to sell in a timely manner, if at all. As a result, we could incur increased expenses associated with writing off excess or obsolete inventory. Alternatively, we could end up with too little inventory and we may not be able to satisfy demand, which could have a material adverse effect on our customer relationships. Our risks related to inventory management are exacerbated by our strategy of closely matching inventory levels with product demand, leaving limited margin for error.

We are subject to the cyclical nature of the consumer electronics industry and any future downturn could adversely affect our business.

The consumer electronics industry is highly cyclical and characterized by constant and rapid technological change, rapid product obsolescence and price erosion, evolving standards, short product life cycles and wide fluctuations in product supply and demand. The flash memory markets have in the past experienced significant downturns often connected with, or in anticipation of, maturing product cycles and declines in general economic conditions. These downturns have been characterized by diminished product demand, production overcapacity, high inventory levels and accelerated erosion of average sales prices. It is impossible to predict whether demand for our products will diminish or costs for any of our products will increase. Also our customers’ demand for storage capacity may not continue to grow at current industry estimates. For example, there has been a recent rapid growth in devices that do not contain a hard drive such as tablet computers and smartphones; this could affect demand for our SSD products. Any future downturns could have a material adverse effect on our business and results of operations.

To remain competitive and stimulate customer demand, we must successfully manage product introductions and transitions.

We believe that we must continually source and introduce new products, enhance our existing products and effectively stimulate customer demand for new and upgraded products. Our success depends on our ability to identify and originate product trends as well as to anticipate and react to changing consumer demands in a

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timely manner. The success of new product introductions depends on a number of factors including market and customer acceptance, the effective forecasting and management of product demand, purchase commitments and inventory levels, the management of manufacturing and supply costs, and the risk that new products may have quality or other defects in the early stages of introduction. In addition, the introduction of new products or product enhancements may shorten the life cycle of our existing products, or replace sales of some of our current products, thereby offsetting the benefit of even a successful product introduction, and may cause customers to defer purchasing our existing products in anticipation of the new products and potentially lead to challenges in managing inventory of existing products. If we are unable to introduce new products or novel technologies in a timely manner or our new products or technologies are not accepted by consumers, our competitors may introduce more attractive products, which could hurt our competitive position. Our new products might not receive consumer acceptance if consumer preferences shift to other products, and our future success depends in part on our ability to anticipate and respond to these changes. Failure to anticipate and respond in a timely manner to changing consumer preferences could lead to, among other things, lower revenue and excess inventory levels. As we seek to enhance our products, we may incur additional costs to incorporate new or revised features. We might not be able to, or determine that it is not in our interests to, raise prices to compensate for these additional costs. If we do not successfully manage product transitions, our revenue and business may be harmed.

Our markets are extremely competitive and subject to rapid technological change. Many of our significant competitors have greater financial and other resources than we do, and one or more of these competitors could use their greater resources to gain market share at our expense.

Competition is based on a multitude of factors, including product design, brand strength, distribution presence and capability, channel knowledge and expertise, geographic availability, breadth of product line, product cost, media capacity, access speed and performance, durability, reliability, scalability and compatibility. Specifically, the performance, functionality, reliability and price of our products are critical elements of our ability to compete. We believe that we offer, and that our target consumers seek, products that combine higher levels of performance, functionality and reliability at prices competitive with other leading brand-name products. Also, market penetration, brand recognition and inventory management are also critical elements of our ability to compete. Most consumers purchase products similar to ours from off-the-shelf retailers such as a large computer, consumer electronics and office supply superstores. Market penetration in the industries in which we compete is typically based on the number of retailers who offer a company’s products and the amount of shelf-space allocated to those products.

Our existing competitors include many large domestic and international companies that have longer operating histories and have greater brand name recognition, substantially greater financial, technical, marketing and other resources, broader product lines and longer standing relationships with retailers, distributors, OEMs and end users. As a result, these competitors may be able to better absorb price declines, ensure more stable supply, adapt more quickly to new or emerging technologies or devote greater resources to the promotion and sale of their products than we may. Ultimately, this may lead to a decrease in our sales and market share and have a material adverse effect on our business, financial condition and results of operations.

We face competition from existing competitors and expect to face competition from future competitors that design and market similar or alternative data storage solutions that may be less costly or provide additional features. If a manufacturer of consumer electronic devices designs one of these alternative competing standards into its products, the digital media we manufacture, as currently configured, will not be compatible with that product and/or may cause our revenues to decline, which would result in a material adverse effect on our business.

We substantially rely on distributors and retailers to sell our data storage products and our inability to control the activities of such retailers could cause our operating results and gross margins to fluctuate significantly.

We sell substantially all of our data storage products through distributors and retailers. Sales to distributors and retailers subject us to many special risks, including the following:

continued downward pricing pressure may necessitate price protection of the inventories of our products that many of our customers carry;

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distributors and retailers may emphasize our competitors’ products over our products or decline to carry our products;
loss of market share if the retailers that carry our products do not grow as quickly and sell as many digital media products as the retailers that carry the digital media products of our competitors;
loss of business or monetary penalties if we are unable to satisfy the product needs of these customers or fulfill their orders on a timely basis;
increased sales and marketing expenses if we are unable to accurately forecast our customer’s orders, including, among other items, increased freight and fulfillment costs if faster shipping methods are required to meet customer demand;
reduced ability to forecast sales; and
reduced gross margins, delays in collecting receivables and increased inventory levels due to the increasing tendency for some retailers to require products be supplied on a consignment basis.

Availability of reliable sell-through data varies throughout the retail channel, which will make it difficult for us to determine actual retail product revenues until after the end of each of our fiscal quarters. Unreliable sell-through data may result in either an overstatement or understatement of our reported revenues and results of operations. Our arrangements with our customers also provide them price protection against declines in our recommended selling prices. We do not have exclusive relationships with our retailers or distributors and therefore must rely on them to effectively sell our products over those of our competitors. Our reliance on the activities of distributors and retailers over which we have little or no control could cause our operating results and gross margin, to fluctuate significantly.

We obtain many products from a limited number of suppliers, and if these suppliers fail to meet our supply requirement or cease production of our products, we may lose sales and experience increased costs.

Our products inventory strategy is to maintain as little inventory as is necessary for the efficient operation of our business, which creates the risk that any shortage or delay in the supply of our products could harm our ability to meet demand. We obtain many of our products from a limited number of suppliers on a purchase order basis.

Furthermore, none of our suppliers have a contractual commitment to supply us with products. These products include our SSDs, flash memory cards and USB flash drives. If demand for a specific product increases, we may not be able to obtain an adequate supply of that product in a timely manner, since our suppliers may fill other orders before ours. It could be difficult, costly and time-consuming to obtain alternative sources for these products, or to change products, or to change designs to make use of alternative products. In addition, difficulties in transitioning from an existing supplier to a new supplier could create delays in product availability that would have a significant impact on our ability to fulfill orders for our products. This would adversely impact on our ability to meet demand and damage our brand and reputation in the market, which would have a material adverse effect on our business and results of operations.

Because we protect some of our retail customers and distributors against the effects of price decreases on their inventories of our products, we may incur price protection charges if we reduce our prices when there are large quantities of our products in our distribution channel.

We provide price protection to certain of our major resellers. In the past we have incurred price protection charges ranging from 2% to 5% of gross sales before giving effect to such changes for the fiscal periods presented in this prospectus. Price protection allows customers to receive a price adjustment on existing inventory when its published price is reduced. In an environment of slower demand and abundant supply of products, price declines and channel promotions expenses are more likely to occur and, should they occur, are more likely to have a significant impact on our operating results. Further, in this environment, high channel inventory may result in substantial price protection charges. These price protection charges have the effect of reducing gross sales and gross margins. We anticipate that we may continue to incur price protection charges due to competitive pricing pressures and, as a result, our revenues and gross margins may be adversely affected. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Year 2014 to Year 2013 — Results of Operations — Net Sales.”

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A significant product defect or product recall could materially and adversely affect our brand image, causing a decline in our sales and profitability, and could reduce or deplete our financial resources.

A significant product defect could materially harm our brand image and could force us to conduct a product recall. This could damage our relationships with our customers and reduce end-user loyalty. A product recall would be particularly harmful to us because we have limited financial and administrative resources to effectively manage a product recall and it would detract management’s attention from implementing our core business strategies. As a result, a significant product defect or product recall could cause a decline in our sales and profitability, and could reduce or deplete our financial resources.

A substantial portion of our sales have been made to customers accounting for over 10% of sales. We expect that this may continue in the foreseeable future. If any of these customers fails to timely pay us amounts owed, we could suffer a significant decline in cash flow and liquidity.

For the nine months ended September 30, 2015, the following customers accounted for over 10% of our gross sales: Walgreens (34%), Rite Aid (18%), and Sam’s Club (17%). For the year ended December 31, 2014 the following customers accounted for over 10% of our gross sales: Sam’s Club (24%) and Walgreens (24%). We expect that we may continue to depend upon a limited number of major customers for a significant portion of our sales for the foreseeable future. We expect the composition of our major customer base to change over time, as our markets and strategies evolve, which could make our revenue less predictable from period-to-period.

Our agreements with our customers do not require them to purchase any specified number of products or dollar amount of purchases or to make any purchases whatsoever. Therefore, we cannot assure you that, in any future period, our sales generated from these customers, individually or in the aggregate, will equal or exceed historical levels. We also cannot assure you that, if sales to any of these customers cease or decline, we will be able to replace these sales with sales to either existing or new customers in a timely manner, or at all. A cessation or reduction of sales, or a decrease in the prices of products sold to one or more of these customers could cause a significant decline in our net sales and profitability.

Our financial performance depends significantly on worldwide economic conditions and the related impact on levels of consumer spending, which have deteriorated in many countries and regions, including the U.S., and may not recover in the foreseeable future.

Demand for our products is adversely affected by negative macroeconomic factors affecting consumer spending. The tightening of consumer credit, low level of consumer liquidity, and volatility in credit and equity markets have weakened consumer confidence and decreased consumer spending primarily in the U.S. and European retail markets. A continuation or further deterioration of depressed economic conditions could have an even greater adverse effect on our business. Adverse economic conditions affect demand for devices that incorporate our products, such as personal computers and other computing and networking products, mobile devices, and flash memory cards. Reduced demand for our products could result in continued market oversupply and significant decreases in our average selling prices. A continuation of current negative conditions in worldwide credit markets would limit our ability to obtain external financing to fund our operations and capital expenditures. Difficult economic conditions may also result in a higher rate of losses on our accounts receivables due to credit defaults. As a result, our business, results of operations or financial condition could be materially adversely affected.

Negative or uncertain global economic conditions could also cause many of our direct and indirect customers to delay or reduce their purchases of our products. Further, many of our customers in our distribution and retail channels rely on credit financing in order to purchase our products. If negative conditions in the global credit markets prevent our customers’ access to credit, product orders in these channels may decrease, which could result in lower revenue. Likewise, our suppliers may face challenges in obtaining credit, in selling their products or otherwise in operating their businesses. These actions could result in reductions in our revenue, increased price competition and increased operating costs, which could adversely affect our business, results of operations and financial condition.

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We may become involved in litigation over intellectual property rights, which may adversely affect our ability to purchase and sell our products.

Our industry is characterized by vigorous protection and pursuit of intellectual property rights. We do not currently manufacture any products and currently purchase all our products from third parties for resale. All of our suppliers provide us with indemnification regarding such sales. Third parties may bring suits against us or we may be called upon to indemnify our customers for any intellectual property right infringements by us. If such products infringe the intellectual property rights of a third party or if we are found to owe license fees or royalties relating to these products, our margins and operating results would be severely negatively impacted. Litigation could result in significant expense to us and divert the efforts of our technical and management personnel. In the event of an adverse result in litigation, we could be required to pay substantial damages, cease the manufacture, use and sale of some products, and expend significant resources to develop non-infringing technology, discontinue the use of some processes or obtain licenses to use the infringed technology. Any of these results could have a material adverse effect on our business and results of operations.

Our indemnification obligations to our customers for product defects could require us to pay substantial damages.

A number of our product sales agreements provide that we will defend, indemnify and hold harmless our customers from damages and costs that arise from product warranty claims or claims for injury or damage resulting from defects in our products. Our insurance coverage may not be adequate to cover all or any part of the claims asserted against us. A successful claim brought against us that is in excess of, or excluded from, our insurance coverage could have a material adverse effect on our business and results of operations.

We rely on our Executive Chairman of the Board and loss of his services could adversely affect our ability to source products from our key subcontract manufacturers or suppliers and our ability to sell our products to our customers.

Our success depends, to a significant extent, upon the continued services of Jawahar Tandon, our Executive Chairman of the Board. For example, Jawahar Tandon developed key personal relationships with our customers, subcontract manufacturers and suppliers. We rely on these relationships in the conduct of our operations and the execution of our business strategies. The loss of Jawahar Tandon could, therefore, result in the loss of our favorable relationships with one or more of our customers, subcontract manufacturers and suppliers. In addition we do not maintain “key person” life insurance covering Jawahar Tandon or any other executive officer. The loss of Jawahar Tandon could significantly delay or prevent the achievement of our business objectives. Consequently, the loss of Jawahar Tandon could adversely affect our business, financial condition and results of operations.

To date, we have engaged in significant related party transactions.

We have adopted a policy to be effective on the effective date of this offering that our executive officers, directors, nominees for election as a director, beneficial owners of more than 5% of any class of our common stock and any members of the immediate family of any of the foregoing persons are not permitted to enter into a related person transaction with us without the proper consent of our audit committee. Further to such policy, any request for us to enter into a transaction with an executive officer, director, nominee for election as a director, beneficial owner of more than 5% of any class of our voting securities or any member of the immediate family of any of the foregoing persons in which the amount involved exceeds $120,000 and such person would have a direct or indirect interest, must first be presented to our audit committee for review consideration and approval. However to date, we have engaged in a substantial number of related party transactions prior to the adoption of such policy and all of which were approved by a board with no independent members. While the board believed the terms and conditions of such transactions was fair and in the best interests of our company, there can be no assurance that the transactions were on terms no less favorable than terms generally available to an unaffiliated third party under the same or similar circumstances. See “Certain Relationships and Related Party Transactions.”

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We have limited human resources; we need to attract and retain highly skilled personnel; and we may be unable to manage our growth with our limited resources effectively.

The expansion of our business has placed a significant strain on our limited managerial, operational, and financial resources. We have been and will continue to be required to expand our operational and financial systems significantly and to expand, train and manage our work force in order to manage the expansion of our operations. Our future success will depend in large part on our ability to attract, train, and retain additional highly skilled executive level management with experience in the memory and data storage industry. Competition is intense for these types of personnel from more established organizations, many of which have significantly larger operations and greater financial, marketing, human, and other resources than we have. We may not be successful in attracting and retaining qualified personnel on a timely basis, on competitive terms or at all. To date we have had to limit the engagement of critical management and other key personnel due in part to limited financial resources. If we are not successful in attracting and retaining these personnel, our business, prospects, financial condition and operating results would be materially adversely affected. Further, our ability to manage our growth effectively will require us to continue to improve our operational, financial and management controls, reporting systems and procedures, to install new management information and control systems and to train, motivate and manage employees. If we are unable to manage growth effectively and new employees are unable to achieve adequate performance levels, our business, prospects, financial condition and operating results will be materially adversely affected.

Our international operations subject us to risks, which could adversely affect our operating results.

Our international operations are exposed to the following risks, several of which are out of our control:

political and economic instability, international terrorism and anti-American sentiment, particularly in emerging markets;
preference for locally-branded products, and laws and business practices favoring local competition;
unusual or burdensome foreign laws or regulations, and unexpected changes to those laws or regulations;
import and export license requirements, tariffs, taxes and other barriers;
costs of customizing products for foreign countries;
increased difficulty in managing inventory;
less effective protection of intellectual property; and
difficulties and costs of staffing and managing foreign operations.

Any or all of these factors could adversely affect our ability to execute any geographic expansion strategies or have a material adverse effect on our business and results of operations.

Terrorist attacks, war, threats of war and government responses thereto may negatively impact our operations, revenues, costs and the market price of our Units, Unit Warrants or shares of our common stock.

Terrorist attacks, U.S. military responses to these attacks, war, threats of war and any corresponding decline in consumer confidence could have a negative impact on consumer demand. Any of these events may disrupt our operations or those of our customers and suppliers and may affect the availability of materials needed to manufacture our products or the means to transport those materials to manufacturing facilities and finished products to customers. Any of these events could also increase volatility in the U.S. and world financial markets, which could limit the capital resources available to us and our customers or suppliers, or adversely affect consumer confidence. Turmoil and unrest in regions from which we source our products could cause delays in the development or production of our products. This could harm our business and results of operation.

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Our operations are vulnerable because we have limited redundancy and backup systems.

Our internal order, inventory and product data management system is an electronic system through which our customers place orders for our products and through which we manage product pricing, shipments, returns and other matters. This system’s continued and uninterrupted performance is critical to our day-to-day business operations. Despite our precautions, unanticipated interruptions in our computer and telecommunications systems could occur in the future. We have extremely limited ability and personnel to process purchase orders and manage product pricing and other matters in any manner other than through this electronic system. Any interruption or delay in the operation of this electronic system could cause a significant decline in our sales and profitability.

We may make acquisitions that are dilutive to existing stockholders. In addition, our limited experience in acquiring other businesses, product lines and technologies may make it difficult for us to overcome problems encountered in connection with any acquisitions we may undertake.

We intend to evaluate and explore strategic opportunities as they arise, including business combinations, strategic partnerships, and the purchase, licensing or sale of assets. In connection with any such future transaction, we could issue dilutive equity securities, incur substantial debt, reduce our cash reserves or assume contingent liabilities.

Our experience in acquiring other businesses, product lines and technologies is limited. Our inability to overcome problems encountered in connection with any acquisitions could divert the attention of management, utilize scarce corporate resources and otherwise harm our business. Any potential future acquisitions also involve numerous risks, including:

problems assimilating the purchased operations, technologies or products;
costs associated with the acquisition;
adverse effects on existing business relationships with suppliers and customers;
risks associated with entering markets in which we have no or limited prior experience;
potential loss of key employees of purchased organizations; and
potential litigation arising from the acquired company’s operations before the acquisition.

Furthermore, acquisitions may require material charges and could result in adverse tax consequences, substantial depreciation, deferred compensation charges, in-process research and development charges, the amortization of amounts related to deferred compensation and identifiable purchased intangible assets or impairment of goodwill, any of which could negatively affect our results of operations.

Sudden disruptions to the availability of freight lanes could have an impact on our operations.

We generally ship our products to our customers, and receive shipments from our suppliers, via air or ocean freight. The sudden unavailability or disruption of cargo operations or freight lanes, such as due to labor difficulties or disputes, severe weather patterns or other natural disasters, or political instability, terrorism or civil unrest, could impact our operating results by impairing our ability to timely and efficiently deliver our products.

If currency exchange rates fluctuate substantially in the future, our financial results, which are reported in U.S. dollars, could be adversely affected.

As we continue to expand our international operations, we become more exposed to the effects of fluctuations in currency exchange rates. Our sales contracts are denominated in U.S. dollars, and therefore substantially all of our revenues are not subject to foreign currency risk. However, a strengthening of the U.S. dollar could increase the real cost of our products to our customers outside of the United States, adversely affecting our business operations and financial results. To date, we have not engaged in any hedging strategies, and any such strategies, such as forward contracts, options and foreign exchange swaps related to transaction exposures that we may implement to mitigate this risk may not eliminate our exposure to foreign exchange fluctuations.

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Certain transactions effected in the second and third quarters of 2015 will have a substantial adverse effect on our financial position and operating results for the year ended December 31, 2015.

In the second, third and fourth quarters of 2015 we issued over 861,000 shares of our common stock in non-cash transactions; 510,101 shares to Monster, Inc. further to an amended license agreement with Monster, Inc., 112,227 shares to David H. Clarke further to a consulting contract and 89,782 shares further to his agreement to serve as our Executive Chairman of the Board. (David Clarke became our President and Chief Executive Officer in December 2015 and was issued an additional 17,956 shares in connection with his appointment), and 44,891 shares to Neal Bobrick in connection with his appointment as our Executive Vice President, Sales and Marketing. In addition, we issued Noel Lee a warrant to purchase up to 255,051 shares of our common stock at a per share exercise price of $11.14 further to an advisory board agreement. As a result, we incurred significant stock-based compensation expense for the year ended December 31, 2015. While these charges are non-cash in nature, they will have the effect of increasing our anticipated net loss for 2015 which may have an adverse effect on the trading price of our offered securities.

Risks Related to This Offering and Ownership of Our Offered Securities

We do not know whether an active, liquid and orderly trading market will develop for our offered securities or what the market price of our offered securities will be and as a result it may be difficult for you to sell your Units, Unit Warrants and shares of our common stock.

Prior to this offering there has been no market for the Units, Unit Warrants or shares of our common stock and an active trading market for these securities may never develop or be sustained following this offering. The initial public offering price for our Units will be determined through negotiations with the underwriters, and the negotiated price may not be indicative of the market price of the Units, Unit Warrants, or our common stock after this offering. The market value of the Units, Unit Warrants or our common stock may decrease from the initial public offering price. As a result of these and other factors, you may be unable to resell your Units, Unit Warrants or shares of our common stock at or above the initial public offering price. The lack of an active market may impair your ability to sell your shares at the time you wish to sell them or at a price that you consider reasonable. The lack of an active market may also reduce the fair market value of your Units, Unit Warrants or shares. Further, an inactive market may also impair our ability to raise capital by selling shares of our common stock and may impair our ability to enter into collaborations or acquire companies or products by using our shares of common stock as consideration. The market price of our offered securities may be volatile, and you could lose all or part of your investment.

The trading price of the Units, Unit Warrants and shares of our common stock following this offering is likely to be highly volatile and could be subject to wide fluctuations in response to various factors, some of which are beyond our control. In addition to the factors discussed in this “Risk Factors” section and elsewhere in this prospectus, these factors include:

the success of competitive products or technologies;
actual or anticipated changes in our growth rate relative to our competitors;
announcements by us or our competitors of significant acquisitions, strategic partnerships, joint ventures, collaborations or capital commitments;
regulatory or legal developments in the United States and other countries;
the recruitment or departure of key personnel;
the level of expenses;
actual or anticipated changes in estimates as to financial results, development timelines or recommendations by securities analysts;
variations in our financial results or those of companies that are perceived to be similar to us;
fluctuations in the valuation of companies perceived by investors to be comparable to us;
inconsistent trading volume levels of our shares;

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announcement or expectation of additional financing efforts;
sales of our common stock by us, our insiders or our other stockholders;
market conditions in the technology sectors; and
general economic, industry and market conditions.

In addition, the stock market in general, and technology companies in particular, have experienced extreme price and volume fluctuations that have often been unrelated or disproportionate to the operating performance of these companies. Broad market and industry factors may negatively affect the market price of our common stock, regardless of our actual operating performance. The realization of any of these risks or any of a broad range of other risks, including those described in these “Risk Factors,” could have a dramatic and material adverse impact on the market price of the Units, Unit Warrants and shares of our common stock.

We may be subject to securities litigation, which is expensive and could divert management attention.

The market price of the Units, Unit Warrants and shares of our common stock may be volatile, and in the past companies that have experienced volatility in the market price of their securities have been subject to securities class action litigation. We may be the target of this type of litigation in the future. Securities litigation against us could result in substantial costs and divert our management’s attention from other business concerns, which could seriously harm our business.

Pursuant to our decision to cancel our proposed acquisition of Syrma Technologies Pvt. Ltd., in September 2015 Jawahar Tandon, our Executive Chairman of the Board and former Chief Executive Officer, and Devinder Tandon, one of our significant stockholders and a former director, offered in the aggregate to each stockholder who purchased shares of our company for cash the opportunity to receive .09 additional shares from Mssrs. Tandon’s beneficial holdings for each .54 shares purchased from our company by such stockholder (together the “Additional Shares”). As a condition to such grant, the executing stockholder agreed to release our company and Westpark Capital from any claim or cause of action that arise out of or are related in any way to the purchase or acquisition of our common stock (the “Release”). A total of 1,971,071 shares were purchased by stockholders for cash. Stockholders holding an aggregate of 1,705,407 shares purchased for cash agreed to receive Additional Shares and sign the Release; an aggregate of 284,222 Additional Shares were afforded these stockholders from each of Jawahar Tandon's and Devinder Tandon’s beneficial holdings. Stockholders holding an aggregate of 265,664 shares purchased for cash did not agree to receive any Additional Shares and did not sign the Release. As such, these stockholders have reserved rights to file claims against our company in connection with the issuance of securities to them, which claims may include claims that securities were sold to them in violation of Section 10(b) of the Securities Exchange Act of 1934, as amended. While we have not received any notice that such a claim has been or is intended to be filed, no assurance can be given that any such claim will not be made against us or any of our officers or directors, in light of the fact, or otherwise, that the initial public offering price of the shares included as a component in the Units sold in connection with this offering is less than the per share price paid by such stockholders. To the extent that any such claims or suits are brought and successfully concluded, we could be materially adversely affected, jeopardizing our ability to operate successfully. Furthermore, our human and capital resources of could be adversely affected by the need to defend any such actions, even if we are ultimately successful in our defense.

Our principal stockholders and management own a significant percentage of our stock and will be able to exert significant control over matters subject to stockholder approval.

Prior to this offering, our executive officers, directors, holders of 5% or more of our capital stock and their respective affiliates together beneficially owned over 58% of our voting stock and, upon consummation of this offering, that same group will together hold approximately 42% of our outstanding voting stock. These stockholders may be able to substantially determine the outcome of all matters requiring stockholder approval. For example, these stockholders may be able to substantially control elections of directors, amendments of our organizational documents, or approval of any merger, sale of assets, or other major corporate transaction. This may prevent or discourage unsolicited acquisition proposals or offers for our common stock that you may feel are in your best interest as one of our stockholders. The interests of this group of stockholders may not

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always coincide with your interests or the interests of other stockholders and they may act in a manner that advances their best interests and not necessarily those of other stockholders, including seeking a premium value for their common stock, and might affect the prevailing market price for the Units, Unit Warrants and shares of our common stock.

If you purchase Units in this offering, you will incur immediate and substantial dilution in the book value of the shares of our common stock included in the Units.

The initial public offering price of the shares of our common stock included in the Units is substantially higher than the net tangible book value per share of our common stock. Investors purchasing Units in this offering will pay a price per share that substantially exceeds the book value of our tangible assets after subtracting our liabilities. As a result, investors purchasing Units in this offering will incur immediate dilution of $6.55 per share, based on an assumed initial public offering price of $7.50 per share of the shares included as a component of the Units sold in connection with this Offering. Further, investors purchasing Units in this offering will contribute approximately 10% of the total amount invested by stockholders since our inception, but will own, as a result of such investment, only approximately 29% of the shares of common stock outstanding immediately following this offering.

As a result of the dilution to investors purchasing Units in this offering, investors may receive significantly less than the purchase price paid in this offering, if anything, in the event of our liquidation. Further, because we may need to raise additional capital to fund our anticipated level of operations, we may in the future sell substantial amounts of common stock or securities convertible into or exchangeable for common stock. These future issuances of equity or equity-linked securities, together with the exercise of outstanding options and any additional shares issued in connection with acquisitions, if any, may result in further dilution to investors.

We are an “emerging growth company” and we intend to take advantage of reduced disclosure and governance requirements applicable to emerging growth companies, which could result in our Units, Unit Warrants or shares of our common stock being less attractive to investors.

We are an “emerging growth company,” as defined in the JOBS Act, and we intend to take advantage of certain exemptions from various reporting requirements that are applicable to other public companies that are not emerging growth companies including, but not limited to, not being required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act, reduced disclosure obligations regarding executive compensation in our periodic reports and proxy statements, and exemptions from the requirements of holding a nonbinding advisory vote on executive compensation and stockholder approval of any golden parachute payments not previously approved. We cannot predict if investors will find our Units, Unit Warrants or shares of our common stock less attractive because we will rely on these exemptions. If some investors find our common stock less attractive as a result, there may be a less active trading market for our Units, Unit Warrants or shares of our common stock and the market price of such securities may be more volatile. We may take advantage of these reporting exemptions until we are no longer an emerging growth company, which in certain circumstances could be for up to five years. We will cease to be an “emerging growth company” upon the earliest of: (1) the last day of the fiscal year following the fifth anniversary of this offering, (2) the last day of the first fiscal year in which our annual gross revenues are $1 billion or more, (3) the date on which we have, during the previous rolling three-year period, issued more than $1 billion in non-convertible debt securities, and (4) the date on which we are deemed to be a “large accelerated filer” as defined in the Exchange Act.

Our status as an “emerging growth company” under the JOBS Act may make it more difficult to raise capital as and when we need it.

Because of the exemptions from various reporting requirements provided to us as an “emerging growth company” we may be less attractive to investors and it may be difficult for us to raise additional capital as and when we need it. Investors may be unable to compare our business with other companies in our industry if they believe that our financial accounting is not as transparent as other companies in our industry. If we are unable to raise additional capital as and when we need it, our financial condition and results of operations may be materially and adversely affected.

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We will incur increased costs as a result of being a public company and our management expects to devote substantial time to public company compliance programs.

As a public company, we will incur significant legal, insurance, accounting and other expenses that we did not incur as a private company. In addition, our administrative staff will be required to perform additional tasks. For example, in anticipation of becoming a public company, we will need to adopt additional internal controls and disclosure controls and procedures and bear all of the internal and external costs of preparing and distributing periodic public reports in compliance with our obligations under the securities laws. We intend to invest resources in connection with such adoption, and this investment may result in increased general and administrative expenses and may divert management’s time and attention from the marketing and sale of our products. In connection with this offering, we are securing directors’ and officers’ insurance coverage at a level that we believe is customary for similarly situated companies and adequate to provide us with insurance coverage for foreseeable risks, which will increase our insurance cost. In the future, it may be more expensive for us to obtain director and officer liability insurance, and we may be required to accept reduced coverage or incur substantially higher costs to obtain coverage. These factors could also make it more difficult for us to attract and retain qualified members of our board of directors, particularly to serve on our audit committee and compensation committee, and qualified executive officers.

In addition, in order to comply with the requirements of being a public company, we may need to undertake various actions, including implementing new internal controls and procedures and hiring new accounting or internal audit staff. The Sarbanes-Oxley Act requires that we maintain effective disclosure controls and procedures and internal control over financial reporting. We are continuing to develop and refine our disclosure controls and other procedures that are designed to ensure that information required to be disclosed by us in the reports that we file with the Securities and Exchange Commission, or SEC, is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and that information required to be disclosed in reports under the Exchange Act is accumulated and communicated to our principal executive and financial officers. Any failure to develop or maintain effective controls could adversely affect the results of periodic management evaluations. In the event that we are not able to demonstrate compliance with the Sarbanes-Oxley Act, that our internal control over financial reporting is perceived as inadequate, or that we are unable to produce timely or accurate financial statements, investors may lose confidence in our operating results and the price of our common stock could decline. In addition, if we are unable to continue to meet these requirements, we may not be able to remain listed on The Nasdaq Capital Select Market, or Nasdaq.

We are not currently required to comply with the SEC’s rules that implement Section 404 of the Sarbanes-Oxley Act, and are therefore not yet required to make a formal assessment of the effectiveness of our internal control over financial reporting for that purpose. Upon becoming a public company, we will be required to comply with certain of these rules, which will require management to certify financial and other information in our quarterly and annual reports and provide an annual management report on the effectiveness of our internal control over financial reporting commencing with our second annual report. This assessment will need to include the disclosure of any material weaknesses in our internal control over financial reporting identified by our management or our independent registered public accounting firm. To achieve compliance with Section 404 within the prescribed period, we will be engaged in a process to document and evaluate our internal control over financial reporting, which is both costly and challenging. In this regard, we will need to continue to dedicate internal resources, potentially engage outside consultants and adopt a detailed work plan to assess and document the adequacy of internal control over financial reporting, continue steps to improve control processes as appropriate, validate through testing that controls are functioning as documented and implement a continuous reporting and improvement process for internal control over financial reporting. Despite our efforts, there is a risk that we will not be able to conclude, within the prescribed timeframe or at all, that our internal control over financial reporting is effective as required by Section 404. If we identify one or more material weaknesses, it could result in an adverse reaction in the financial markets due to a loss of confidence in the reliability of our financial statements.

Our independent registered public accounting firm will not be required to formally attest to the effectiveness of our internal control over financial reporting until the later of our second annual report or the first annual report required to be filed with the SEC following the date we are no longer an “emerging growth company”

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as defined in the JOBS Act. We cannot assure you that there will not be material weaknesses or significant deficiencies in our internal controls in the future.

We have identified a material weakness in our internal control over financial reporting and may identify additional material weaknesses in the future that may cause us to fail to meet our reporting obligations or result in material misstatements of our financial statements. If we fail to remediate any material weaknesses or if we fail to establish and maintain effective control over financial reporting, our ability to accurately and timely report our financial results could be adversely affected.

Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements in accordance with US generally accepted accounting principles. A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material misstatement of annual or interim financial statements will not be prevented or detected on a timely basis.

Prior to the completion of this offering, we have been a private company with limited accounting personnel and other resources to address our internal control over financial reporting. During the course of preparing for this offering, we determined that we had a material weakness in our internal control over financial reporting as of December 31, 2013 and 2014 and September 30, 2015 relating to the design and operation of our closing and financial reporting processes.

For a discussion of our remediation plan and the actions that we have executed during 2014 and 2015, in addition to the estimated costs incurred in connection with such remediation efforts, see “Management’s Discussion and Analysis of Financial Condition and Results of Operations — Internal Control over Financial Reporting.” The actions we have taken are subject to continued review, supported by confirmation and testing by management. While we have implemented a plan to remediate this weakness, we cannot assure you that we will be able to remediate this weakness, which could impair our ability to accurately and timely report our financial position, results of operations or cash flows. If we are unable to successfully remediate this material weakness, and if we are unable to produce accurate and timely financial statements, our stock price may be adversely affected and we may be unable to maintain compliance with applicable Nasdaq listing requirements.

Our failure to remediate the material weakness identified above or the identification of additional material weaknesses in the future, could adversely affect our ability to report financial information, including our filing of quarterly or annual reports with the SEC on a timely and accurate basis. Moreover, our failure to remediate the material weakness identified above or the identification of additional material weaknesses could prohibit us from producing timely and accurate financial statements, which may adversely affect our the market price of our Units, Unit Warrants or shares of our common stock and we may be unable to maintain compliance with Nasdaq listing requirements.

Because we do not anticipate paying any cash dividends on our capital stock in the foreseeable future, capital appreciation, if any, will be your sole source of potential gain.

We have never declared or paid cash dividends on our capital stock. We currently intend to retain all of our future earnings, if any, to finance the growth and development of our business. In addition, the terms of any future debt agreements may preclude us from paying dividends. As a result, capital appreciation, if any, of our Units, Unit Warrants and shares of our common stock will be your sole source of gain for the foreseeable future.

Sales of a substantial number of shares of our common stock in the public market could cause the market price of our Units, Unit Warrants or shares of our common stock to fall.

Sales of a substantial number of shares of our common stock in the public market could occur at any time. These sales, or the perception in the market that the holders of a large number of shares intend to sell shares, could reduce the market price of our Units, Unit Warrants or shares of our common stock. After this offering, we will have outstanding 7,000,000 shares of common stock based on the number of shares outstanding as of December 31, 2015. This includes the shares included in the Units that we are selling in this offering, which

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may be resold in the public market immediately without restriction, unless purchased by our affiliates. All holders of common stock, options and warrants outstanding prior to this offering have entered into lock-up agreements pursuant to which they agreed not to sell any of our shares for a period of six months from the effective date of this offering. As representative of the underwriters, Joseph Gunnar & Co. LLC may, in its sole discretion, allow early releases under the referenced lock-up restrictions.

We have agreed to register all 510,101 shares of common stock held by Monster, Inc. upon demand. All of the shares involved in an effective registration statement may be freely sold and transferred, subject to any applicable lock-up agreement. We also intend to register all shares of common stock that we may issue under our equity compensation plan. Once we register these shares, they can be freely sold in the public market upon issuance, subject to volume limitations applicable to affiliates and the lock-up agreements described in the “Underwriting” section of this prospectus.

We have broad discretion in the use of the net proceeds from this offering and may not use them effectively.

Our management will have broad discretion in the application of the net proceeds from this offering and could spend the proceeds in ways that do not improve our results of operations or enhance the value of our common stock. The failure by our management to apply these funds effectively could result in financial losses that could have a material adverse effect on our business and cause the market price of our Units, Unit Warrants or shares of our common stock to decline. Pending their use, we may invest the net proceeds from this offering in a manner that does not produce income or that loses value. If we do not invest the net proceeds from this offering in ways that enhance stockholder value, we may fail to achieve expected financial results, which could cause the price of our Units, Unit Warrants or shares of our common stock to decline.

Some provisions of our charter documents and Delaware law may have anti-takeover effects that could discourage an acquisition of us by others, even if an acquisition would be beneficial to our stockholders and may prevent attempts by our stockholders to replace or remove our current management.

Provisions in our Certificate of Incorporation and Bylaws, as well as provisions of Delaware law, could make it more difficult for a third party to acquire us or increase the cost of acquiring us, even if doing so would benefit our stockholders, or remove our current management. These include provisions that:

permit our board of directors to issue up to 10,000,000 shares of preferred stock, with any rights, preferences and privileges as they may designate;
provide that all vacancies on our board of directors, including as a result of newly created directorships, may, except as otherwise required by law, be filled by the affirmative vote of a majority of directors then in office, even if less than a quorum;
require that any action to be taken by our stockholders must be effected at a duly called annual or special meeting of stockholders and not be taken by written consent;
provide that stockholders seeking to present proposals before a meeting of stockholders or to nominate candidates for election as directors at a meeting of stockholders must provide advance notice in writing, and also satisfy requirements as to the form and content of a stockholder’s notice;
not provide for cumulative voting rights, thereby allowing the holders of a majority of the shares of common stock entitled to vote in any election of directors to elect all of the directors standing for election; and
provide that special meetings of our stockholders may be called only by the board of directors or by such person or persons requested by a majority of the board of directors to call such meetings.

These provisions may frustrate or prevent any attempts by our stockholders to replace or remove our current management by making it more difficult for stockholders to replace members of our board of directors, who are responsible for appointing the members of our management. Because we are incorporated in Delaware, we are governed by the provisions of Section 203 of the Delaware General Corporation Law, which may discourage, delay or prevent someone from acquiring us or merging with us whether or not it is desired by or beneficial to our stockholders. Under Delaware law, a corporation may not, in general, engage in a business

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combination with any holder of 15% or more of its capital stock unless the holder has held the stock for three years or, among other things, the board of directors has approved the transaction. Any provision of our Certificate of Incorporation or Bylaws or Delaware law that has the effect of delaying or deterring a change in control could limit the opportunity for our stockholders to receive a premium for their Units, Unit Warrants or shares of our common stock, and could also affect the price that some investors are willing to pay for our Units, Unit Warrants or shares of our common stock.

If securities or industry analysts do not publish research or publish inaccurate or unfavorable research about our business, the trading price of our Units, Unit Warrants or shares of our common stock and trading volume could decline.

The trading market for our Units, Unit Warrants and shares of our common stock will depend in part on the research and reports that securities or industry analysts publish about us or our business. Securities and industry analysts do not currently, and may never, publish research on our Units, Unit Warrants or shares of our company. If no securities or industry analysts commence coverage of our company, the trading price for our Units, Unit Warrants and shares of our stock would likely be negatively impacted. In the event securities or industry analysts initiate coverage, if one or more of the analysts who cover us downgrade our securities or publish inaccurate or unfavorable research about our business, the price of our Units, Unit Warrants or shares of our common stock would likely decline. If one or more of these analysts cease coverage of our company or fail to publish reports on us regularly, demand for our securities could decrease, which might cause the trading price of our Units, Unit Warrants or sharers of our common stock and trading volume to decline.

The Unit Warrants are a risky investment. You may be unable to exercise your Unit Warrants for a profit.

The amount paid for the Units in this offering in excess of the value of our shares of common stock represents the value of your investment in the Unit Warrants. The value of the Unit Warrants will depend on the value of our common stock, which will depend on factors related and unrelated to the success of our business and cannot be predicted at this time. The Unit Warrants will have an exercise period of 60 months.

If the price of our Units or shares of common stock does not increase to an amount sufficiently above the exercise price of the Unit Warrants during the exercise period of the Unit Warrants, you may be unable to recover any of your investment in the Unit Warrants. There can be no assurance that any of the factors that could impact the trading price of our Units or common stock will result in the trading price increasing to an amount that will exceed the exercise price or the price required for you to achieve a positive return on your investment in the Unit Warrants.

The Unit Warrants included in this offering may not have any value.

The Unit Warrants will expire on the 60-month anniversary of the closing of the offering. In the event our common stock price does not exceed the exercise price of the Unit Warrants during the period in which the Unit Warrants are exercisable, the Unit Warrants may not have any value.

Holders of the Unit Warrants will have no rights as common stockholders until they acquire our common stock.

Until you acquire shares of our common stock upon exercise of the Unit Warrants, you will have no rights with respect to our common stock issuable upon exercise of the Unit Warrants, including the right to receive dividend payments, vote or respond to tender offers. Upon exercise of your Unit Warrants, you will be entitled to exercise the rights of a common stockholder only as to matters for which the record date occurs after the exercise date.

Although we are required to use our best efforts to have an effective registration statement covering the issuance of the shares of common stock underlying the Unit Warrants at the time that holders of our Unit Warrants exercise their Unit Warrants, we cannot guarantee that a registration statement will be effective, in which case holders of our Unit Warrants may not be able to receive freely tradable shares of our common stock upon exercise of the Unit Warrants.

Holders of our Unit Warrants will be able to exercise the Unit Warrants and receive freely tradable shares only if (i) a current registration statement under the Securities Act relating to the shares of our common stock

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underlying the Unit Warrants is then effective, or an exemption from such registration is available, and (ii) such shares of our common stock are qualified for sale or exempt from qualification under the applicable securities laws of the states in which the various holders of Unit Warrants reside. Although we have undertaken in the Unit Warrants, and therefore have a contractual obligation, to use our best efforts to maintain a current registration statement covering the shares of common stock underlying the Unit Warrants following completion of this offering to the extent required by federal securities laws, and we intend to comply with our undertaking, we may not be able to do so. If we are not able to do so, holders may not be able to exercise their Unit Warrants and receive freely tradable shares of our common stock but rather may only be able to receive restricted shares upon exercise. In addition, we have agreed to use our best efforts to register the shares of our common stock underlying the Unit Warrants under the blue sky laws of the states of residence of the existing holders of the Unit Warrants, to the extent an exemption is not available. The value of the Unit Warrants may be greatly reduced if a registration statement covering the shares of our common stock issuable upon exercise of the Unit Warrants is not kept current or if the securities are not qualified, or exempt from qualification, in the states in which the holders of Unit Warrants reside.

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SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

This prospectus, including the sections titled “Prospectus Summary,” “Risk Factors,” “Use of Proceeds,” “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Business,” contains forward-looking statements. In some cases you can identify these statements by forward-looking words such as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “could,” “would,” “project,” “plan,” “expect” or the negative or plural of these words or similar expressions. These forward-looking statements include, but are not limited to, statements concerning the following:

our ability to continue as a going concern;
our ability to successfully manage our business or achieve profitability;
our operating results, including our margins and negative cash flow;
our strategic relationship with Monster, Inc., including their introductions to buyers and retailers;
our ability to successfully promote our brand and achieve strong brand recognition;
our ability to develop or maintain necessary strategic relationships;
our reliance on third party manufacturers;
customer relationships or customer demand for our products;
our ability to effectively manage our inventories, reduce our costs, introduce new products with higher average selling prices or increase our sales volume;
our ability to accurately forecast market and customer demand or to quickly adjust to forecast changes;
the cyclical nature of the consumer electronics industry;
the competitive nature of our markets and our ability to compete;
our reliance on distributors and retailers;
our reliance on a limited number of and certain sole source suppliers;
our exposure to price protection charges;
our use of proceeds from this offering;
our financial performance; and
developments and projections relating to our competitors and our industry.

These statements are only current predictions and are subject to known and unknown risks, uncertainties and other factors that may cause our or our industry’s actual results, levels of activity, performance or achievements to be materially different from those anticipated by the forward-looking statements. We discuss many of these risks in this prospectus in greater detail under the heading “Risk Factors” and elsewhere in this prospectus. You should not rely upon forward-looking statements as predictions of future events. New risk factors and uncertainties may emerge from time to time, and it is not possible for management to predict all risks and uncertainties.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. Except as required by law, after the date of this prospectus, we are under no duty to update or revise any of the forward-looking statements, whether as a result of new information, future events or otherwise.

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USE OF PROCEEDS

We estimate that we will receive net proceeds from the sale of Units of approximately $12,300,000, based upon an assumed initial public offering price of $15.00 per Unit, and after deducting estimated underwriting discounts and commissions and estimated offering expenses. If the underwriters’ option to purchase additional Units of is exercised in full, we estimate that we will receive net proceeds of approximately $14,400,000, after deducting estimated underwriting discounts and commissions and estimated offering expenses.

Each $1.50 increase (decrease) in the assumed initial public offering price of $15.00 per Unit would increase (decrease) the net proceeds to us from this offering by approximately $1,380,000, assuming the number of shares offered, as set forth on the cover page of this prospectus, remains the same and after deducting estimated underwriting discounts and commissions. Similarly, each increase (decrease) of 100,000 Units in the number of Units offered would increase (decrease) the net proceeds to us from this offering by approximately $1,380,000, assuming that the assumed initial public offering price remains the same, and after deducting estimated underwriting discounts and commissions.

We currently estimate that we will use the net proceeds from this offering for working capital to repay $3.5 million of promissory notes issued by us from October to December 2015, and $429,000 of interest due on such notes. The notes are due and payable on the earlier of one year from the date of issuance or the closing date of our initial public offering, and consist of $2.86 million loaned to our company and a 22.5% loan origination fee payable on maturity. Amounts actually loaned bear interest at a fixed amount of 15% of principal loaned, regardless of the time that the loan is outstanding. All principal, interest and fees are payable on the due date. The use of the net proceeds of such indebtedness was the funding of inventory purchases and working capital and corporate expenses which included personnel expenses and professional fees and expenses associated with this offering. The balance of the net proceeds from this offering will be used for working capital, which will primarily consist of the funding of inventory and the hiring of additional marketing and sales personnel and for other general corporate purposes, which includes the cost of operating as a public company and the cost of potentially acquiring or licensing other products, businesses or technologies, although we have no present commitments for any such acquisitions or licenses.

This expected use of our net proceeds from this offering represents our intentions based upon our current plans and business conditions, which could change in the future as our plans and business conditions evolve. The amounts and timing of our actual expenditures may vary significantly depending on numerous factors, including any unforeseen cash needs. As a result, our management will retain broad discretion over the allocation of the net proceeds of this offering.

Pending our use of our net proceeds from this offering, we intend to invest the net proceeds in a variety of capital preservation investments, including short-term, investment-grade, interest-bearing instruments and US government securities.

DIVIDEND POLICY

We do not anticipate declaring or paying any cash dividends on our capital stock. Any future determination as to the declaration and payment of dividends, if any, will be at the discretion of our board of directors and will depend on then existing conditions, including our financial condition, operating results, contractual restrictions, capital requirements, business prospects and other factors our board of directors may deem relevant.

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CAPITALIZATION

The following table sets forth our cash and cash equivalents, and our capitalization as of September 30, 2015:

on an actual basis;
on an as adjusted basis to reflect, the sale of 1,000,000 Units in this offering at an assumed initial public offering price of $15.00 per Unit, after deducting estimated underwriting discounts and commissions and estimated offering expenses. Additionally, the as adjusted basis assumes the Unit Warrants sold in this offerinig will be accounted for as equity instruments.

You should read the information in this table together with the section titled “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and the consolidated financial statements and related notes, of Monster Digital included elsewhere in this prospectus. The data presented in the following table is for illustrative purposes only, does not purport to reflect what our actual financial position would have been in this offering (and the use of proceeds contemplated hereby) actually taken place on such date and is not necessarily indicative of our financial position as of the specified date or in the future.

   
  As of September 30, 2015
(in thousands, except
share and per share data)
     Actual   As Adjusted(1)(2)
Cash and cash equivalents   $ 54     $ 12,762  
Notes payable   $ 538     $ 538  
Preferred stock 10,000,000 shares authorized, no shares issued and outstanding            
Stockholders’ equity:
                 
Common stock, $0.0001 par value, 100,000,000 shares authorized;            shares issued and outstanding, actual; 4,937,153 shares issued and outstanding, as adjusted; 7,000,000 shares issued and outstanding, as adjusted            
Additional paid-in capital     20,108       32,433  
Accumulated deficit     (22,879 )      (22,879 ) 
Total stockholders’ equity (deficit)     (2,771 )      9,554  
Total capitalization   $ (2,233 )    $ 10,092  

(1) Each $1.50 increase (decrease) in the assumed initial public offering price of $15.00 per Unit would increase (decrease) each of cash and cash equivalents, additional paid-in capital, total stockholders’ equity and total capitalization by approximately $1,380,000, assuming the number of Units offered, as set forth on the cover page of this prospectus, remains the same, and after deducting estimated underwriting discounts and commissions and estimated offering expenses. Similarly, each increase (decrease) of 100,000 Units in the number of Units offered would increase (decrease) cash and cash equivalents, additional paid-in capital, total stockholders’ equity and total capitalization by approximately $1,380,000, assuming the assumed initial public offering price remains the same, and after deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us. The pro forma as adjusted information discussed above is illustrative only and will be adjusted based on the actual initial public offering price and other terms of this offering determined at pricing.
(2) Gives effect to the issuance of (i) 89,782 shares to David Clarke in October 2015 in connection with his appointment as Executive Chairman of the Board and (ii) restricted stock grants under our 2012 Omnibus Incentive Plan in December 2015 of 17,956 shares to David Clarke in connection with his appointment as our President and Chief Executive Officer and 44,891 shares to Neal Bobrick in connection with his appointment as Executive Vice President, Sales and Marketing. Excludes:
94,720 shares of common stock issuable upon the exercise of options granted under our Plan, all of which have an exercise price of $22.28 per share, and 22,445 and 44,891 options to be granted under the Plan at the effective date of this offering at a per share price equal to the initial public offering price per share of the shares of common stock included as a component of the Units sold

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further to this offering to each of David Olert, our Chief Financial Officer, and Neal Bobrick, our Executive Vice President, Sales and Marketing.
433,458 shares of common stock issuable upon the exercise of warrants which have an exercise price of between $0.0039 and $22.28 per share.
the 3,000,000 shares of our common stock issuable upon exercise of the Unit Warrants sold in this offering.
268,898 shares of our common stock available for future issuance under our 2012 Omnibus Incentive Plan after giving effect to the issuance of options to be granted under the Plan at the effective date of this offering as referred to above.
100,000 shares of common stock issuable upon exercise of the underwriters warrants, assuming the issuance of 1,000,000 Units further to this offering.

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DILUTION

If you invest in the Units sold in this offering, your ownership interest will be diluted to the extent of the difference between the initial public offering price of each share of our common stock included in the Units offering hereby and the as further adjusted net tangible book value per share of our common stock immediately after this offering.

Our historical net tangible deficit as of September 30, 2015 was approximately $5.7 million, or $1.16 per share of common stock. Our historical net tangible deficit is the amount of our total tangible assets less our liabilities. Historical net tangible deficit per share is our historical net tangible deficit divided by 4,937,153 (the number of shares of common stock outstanding as of September 30, 2015). After giving effect our receipt of the net proceeds from our sale of 1,000,000 Units at an assumed initial public offering price of $15.00 per Unit, after deducting estimated underwriting discounts and commissions and estimated offering expenses, our as further adjusted net tangible book value as of September 30, 2015 would have been approximately $6.6 million, or $0.95 per share. This represents an immediate increase in as further adjusted net tangible book value of $2.11 per share to our existing stockholders and an immediate dilution of $6.55 per share to investors purchasing common stock in this offering.

The following table illustrates this dilution on a per share basis to new investors:

   
Assumed initial public offering price of each share included in the Units offered hereby         $ 7.50  
Historical net tangible deficit per share as of September 30, 2015   $ (1.16 )          
Increase in historical net tangible book value per share attributable to new investors purchasing shares in this offering     2.11           
Adjusted net tangible book value per share after giving effect to this offering           0.95  
Dilution in as adjusted net tangible book value per share to new investors in this offering         $ 6.55  

Each $1.50 increase (decrease) in the assumed initial public offering price of $15.00 per Unit would increase (decrease) the pro forma as adjusted dilution to new investors by $0.55 per share, assuming that the number of shares offered, as set forth on the cover page of this prospectus, remains the same, after deducting estimated underwriting discounts and commissions and estimated offering expenses. Similarly, each increase of 100,000 Units in the number of Units offered would increase the as adjusted net tangible book value, as adjusted to give effect to this offering, to approximately $1.12 per share and decrease the dilution to new investors to $6.38 per share, assuming the assumed initial public offering price remains the same and after deducting estimated underwriting discounts and commissions and estimated offering expenses. Each decrease of 100,000 Units in the number of Units offered would decrease the as adjusted net tangible book value, as adjusted to give effect to this offering, to approximately $0.77 per share and increase the dilution to new investors to $6.73 per share, assuming the assumed initial public offering price remains the same and after deducting estimated underwriting discounts and commissions and estimated offering expenses. If the underwriters exercise their option to purchase additional Units in full, the as adjusted net tangible book value per share, as adjusted to give effect to this offering, would be $1.20 per share, and the dilution in as adjusted net tangible book value per share to investors in this offering would be $6.30 per share.

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The table below summarizes as of December 31, 2015, the number of shares of our common stock, the total consideration and the average price per share (i) paid to us by our existing stockholders and (ii) to be paid by new investors purchasing our common stock in this offering at an assumed initial public offering price of $7.50 per share of the shares of common stock included as a component of the Units sold in connection with this offering, before deducting estimated underwriting discounts and commissions and estimated offering expenses.

         
  Shares Purchased(1)   Total Consideration(1)   Average Price Per Share
     Number   Percent   Amount   Percent
Existing stockholders (2)     5,000,000       71.4 %    $ 17,567,728       53.9 %    $ 3.51  
New investors     2,000,000       28.6 %      15,000,000       46.1 %    $ 7.50  
Total(2)     7,000,000       100.0 %    $ 32,567,728       100.0 %       
(1) If the underwriters exercise their option to purchase additional Units in full, our existing stockholders would own 68.5% and our new investors would own 31.5% of the total number of shares of our common stock outstanding upon completion of this offering. In this event, the total consideration paid by our existing stockholders would be approximately $17.6 million, or 50.5%, and the total consideration paid by our new investors would be $17.2 million, or 49.5%.
(2) The number of shares outstanding excludes:
94,720 shares of common stock issuable upon the exercise of options granted under our Plan, all of which have an exercise price of $22.28 per share, and 22,445 and 44,891 options to be granted under the Plan at the effective date of this offering at a per share price equal to the initial public offering price per share of the shares of common stock included in the Units sold further to this offering to each of David Olert, our Chief Financial Officer, and Neal Bobrick, our Executive Vice President, Sales and Marketing.
433,458 shares of common stock issuable upon the exercise of warrants which have an exercise price of between $0.0039 and $22.28 per share.
the 3,000,000 shares of our common stock issuable upon exercise of the Unit Warrants sold in this offering.
268,898 shares of our common stock available for future issuance under our 2012 Omnibus Incentive Plan after giving effect to the issuance of options to be granted under the Plan at the effective date of this offering as referred to above.
100,000 shares of common stock issuable upon exercise of the underwriters warrants, assuming the issuance of 1,000,000 Units further to this offering.

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SELECTED FINANCIAL DATA

The following selected consolidated financial data of Monster Digital should be read in conjunction with the section titled “Management’s Discussion and Analysis of Financial Condition and Results of Operations” as well as the audited consolidated financial statements and related notes of Monster Digital included elsewhere in this prospectus. We have derived the summary consolidated statement of operations data of Monster Digital for the years ended December 31, 2014 and 2013 and the consolidated balance sheet data as of December 31, 2014 from the audited consolidated financial statements included elsewhere in this prospectus. We have derived the summary consolidated statements of operations data for the nine months ended September 30, 2015 and 2014 and the consolidated balance sheet data of as of September 30, 2015 of Monster Digital from the unaudited interim consolidated financial statements included elsewhere in this prospectus. The unaudited interim consolidated financial statements have been prepared on the same basis as the audited consolidated financial statements and reflect, in the opinion of management, all adjustments of a normal, recurring nature that are necessary for a fair presentation of the unaudited interim consolidated financial statements. The historical results of Monster Digital are not necessarily indicative of the results to be expected in the future, and the interim results are not necessarily indicative of the results of Monster Digital that should be expected for the full year or for any other period.

       
  Year ended
December 31,
  Nine months ended
September 30,
     2013   2014   2014   2015
     (in thousands, except per share data)
Consolidated Statements of Operations Data:
                                   
Net sales   $ 3,444     $ 11,343     $ 9,332     $ 6,827  
Cost of goods sold     2,838       11,109       7,749       6,034  
Gross profit     606       234       1,583       793  
Operating Expenses:
                                   
Research and development     709       542       298       288  
Selling and marketing     1,515       3,722       1,223       1,563  
General and administrative     1,747       2,646       2,316       3,083  
Loss from operations     (3,365 )      (6,676 )      (2,254 )      (4,141 ) 
Other expenses:
                                   
Interest and finance expense     66       1,661       337       705  
Debt conversion expense              2,707             898  
Loss before income taxes     (3,431 )      (11,044 )      (2,591 )      (5,744 ) 
Provision for income taxes     4       13       8       1  
Net loss   $ (3,435 )    $ (11,057 )    $ (2,599 )    $ (5,745 ) 
Basic and diluted net loss per common share   $ (0.97 )    $ (2.96 )    $ (0.70 )    $ (1.37 ) 
Weighted-average common shares outstanding used to compute basic and diluted net loss per common share     3,556       3,734       3,715       4,208  

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  As of
December 31, 2014
  As of
September 30,
2015
     (in thousands)
Consolidated Balance Sheet Data:
                 
Cash and cash equivalents   $ 97     $ 54  
Notes payable     35       538  
Working capital (deficit)     (5,030 )      (5,365 ) 
Total assets     6,411       5,915  
Accumulated deficit     (17,134 )      (22,879 ) 
Total stockholders’ equity (deficit)     (4,988 )      (2,771 ) 

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MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

You should read the following discussion and analysis of our financial condition and results of operations together with the section of this prospectus titled “Selected Financial Data” and our consolidated financial statements and related notes included elsewhere in this prospectus. This discussion and other parts of this prospectus contain forward-looking statements that involve risk and uncertainties, such as statements of our plans, objectives, expectations and intentions. As a result of many factors, including those factors set forth in the “Risk Factors” section of this prospectus, our actual results could differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.

Overview

General

Our primary business focus is the design, development and marketing of premium products under the “Monster Digital” brand for use in high-performance computing and consumer and mobile product applications. We have invested significantly in building a broad distribution channel for the sale of products bearing the “Monster Digital” brand. As of September 30, 2015, our initial product entries of memory storage devices and peripherals are offered in over 15,000 locations globally. Our top four customers for our memory storage products for the nine months ended September 30, 2015 were Walgreens (34%), Rite Aid (18%), Sam’s Club (17%) and InMotion (8%) and for the year ended December 31, 2014 were Sam’s Club (24%), Walgreens (24%), Ingram Micro (8%) and Rite Aid (6%). Our current focus is to leverage our distribution network through cooperating with Monster, Inc. to identify and market additional specialty and consumer electronics products.

Currently, our primary product offerings are as follows:

An action sports camera used in adventure sport, adventure photography and extreme-action videography which we intend to introduce before 2015 year end.
A line of ultra-small mobile external memory drive products for Apple iOS devices.
On-The-Go Cloud devices on an exclusive basis which create a wi-fi hot spot for multiple users while simultaneously allowing data to be viewed, played or transferred among the connected storage.
A broad selection of high-value memory storage products consisting of high-end, ruggedized Solid State Drives (“SSDs”), removable flash memory CompactFlash cards (“CF cards”), secured digital cards (“SD cards”) and USB flash drives.

Our license with Monster, Inc. allows us to manufacture and sell certain high-end products, utilizing the Monster premium brand name which is highly recognized by consumers for its high quality audio-video products. We work with our world-class subcontract manufacturers and suppliers to offer new and enhanced products that use existing technology and adopt new technologies to satisfy existing and emerging consumer demands and preferences. On the marketing side, we partner with Monster, Inc. to support the sales and marketing of these products on a global basis.

Historically, memory has been the most significant part of our business. It is a commodity that tends to be subject to price erosion. The average selling price (“ASP”) for our products reflects this tendency. The top ten products sold in the first nine months of 2014 had a weighted average ASP of $29.61. The top ten products sold in the first nine months of 2015 had an ASP of $15.61. Using the Monster branding to quickly introduce new technologies to the market is designed to bring about the introduction of products that are not subject to the same level of downward pressure on pricing as is common with memory products.

Prior to 2012, our primary business focus was on selling and distributing non-branded memory module products used in computing and mobile devices. Our customers consisted principally of original equipment manufacturers (OEMs) and distributors. In 2012, through a long-term license agreement, we acquired the right to use the brand “Monster Digital”, after which our primary business focus became the design, development and marketing of premium memory storage products for use in high-performance computing and demanding consumer and mobile product applications. With a well-recognized brand to bring to the market, we have expanded our product offerings and have shifted away from OEM customers in favor of local, regional and

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national retailers and distributors. Our customer base has grown to over 60 customers. We have funded our operations to date primarily from cash flow from an accounts receivable factoring facility, purchase order financing facilities, loans from related parties and capital from the issuance of common stock and convertible notes.

We have experienced significant growth in the sale of our memory storage products, with revenue increasing from $3.4 million for the year ended December 31, 2013 to $11.3 million for the year ended December 31, 2014, representing year-over-year revenue growth of 229.4%.

Since our founding, we have invested heavily in growing our business. Our headcount increased from approximately 12 employees as of December 31, 2013 to over 20 employees as of September 30, 2015. We intend to continue to invest and expand our sales and marketing functions, including expanding our global network of retailers and distributors and carrying our associated marketing activities in key geographies. By investing in sales and technical training, demand generation and partner programs, we believe we can enable many of our partners to independently identify, qualify, sell and upgrade customers, with limited involvement from us. However, if we fail to effectively identify, train and manage our retail and distribution partners and to monitor their sales activity, as well as the customer support and services being provided to our customers in their local markets, our business, operating results, financial condition and cash flows could be harmed.

In addition, we intend to expand and continue to invest in our international operations, which we believe will be an important factor in our continued growth. Our revenue generated from customers outside of the United States was minimal for the year ended December 31, 2014 and for the nine months ended September 30, 2015, as our international operations are relatively new and we have limited experience operating in foreign jurisdictions. Our inexperience in operating our business outside of the United States increases the risk that our international expansion efforts may not be successful.

As a result of our strategy to increase our investments in sales, marketing, support and international expansion, we expect to continue to incur operating losses and negative cash flows from operations at least in the near future and may require additional capital resources to execute strategic initiatives to grow our business.

Factors Affecting Our Performance

Ability to Fund Operations.

To date, we have incurred significant operating losses and substantial negative cash flow from operations. This is due in large part on our need to expend significant dollars on inventory and marketing efforts prior to the receipt of cash from the collection of our accounts receivable. We intend to continue to invest in sales and marketing efforts to grow our sales platform and improve operating results. In order to effectuate this growth, we must have significant cash resources available. Our business and results of operations will continue to depend on our ability to access adequate financial assets to fund our projected growth.

Investment in growth.  We have invested, and intend to continue to invest, in expanding our operations, increasing our headcount, developing our products to support our growth and expanding our infrastructure. We expect our total operating expenses to increase significantly in the foreseeable future to meet our growth objectives. We plan to continue to invest in our sales and support operations with a particular focus in the near term of adding additional sales personnel to further broaden our support and coverage of our existing customer base, in addition to developing new customer relationships. Any investments we make in our sales and marketing organization will occur in advance of experiencing any benefits from such investments, and the return on these investments may be lower than we expect. In addition, as we invest in expanding our operations internationally, our business and results will become further subject to the risks and challenges of international operations, including higher operating expenses and the impact of legal and regulatory developments outside the United States.

Adding New Customers and Expanding Sales to Our Existing Customer Base.  We intend to target new customers by continuing to invest in our field sales force and extending our relationships with existing distributors and retailers. We also intend to continue to target large customers organizations who have yet to offer our products. A typical initial order involves educating prospective customers about the technical merits and capabilities and potential cost savings of our products as compared to our competitors’ products. We

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believe that customer references have been, and will continue to be, an important factor in winning new business. We expect that a substantial portion of our future sales will be sales to existing customers, including expansion of their product offerings as we offer new products through the existing sales channel. Our business and results of operations will depend on our ability to continue to add new customers and sell additional products to our growing base of customers.

Promoting our Brand and Offering Additional Products.  Our future performance will depend on our continued ability to achieve brand recognition for our Monster Digital line of products. We plan to increase our marketing expenditures to continue to create and maintain prominent brand awareness. Also, our future performance will depend on our ability to continue to offer high quality, high performance and high functionality products through our network of retailers and distributors. We intend to continue to devote efforts to introduce new products including new versions of our existing product lines. We expect that our results of operations will be impacted by the timing, size and level of success of these brand awareness and product offering efforts.

Ability to Maintain Higher Average Selling Prices.  Our gross margins have been and will continue to be affected by a variety of factors, including the timing of changes in pricing, shipment volumes, new product introductions, changes in product mixes, changes in our purchase price of components and assembly and test service costs and inventory write downs, if any. We have experienced and expect to continue to experience price erosion over the life cycle of our products. This is due in large part to competitive pressures, customer demand and technological changes. Our goal is to strive to maintain gross profits for products that have a declining average selling price by continuing to focus on increased sales volume and looking to reduce operating costs. We also focus on managing our inventory to reduce our overall exposure to price erosion. In addition, we seek to introduce new products with higher gross margins to offset the effect of price erosion on other lines of products. Our business and results of operations will depend on our ability to reduce our exposure to declines in average selling prices.

Net sales

The principal factors that have affected or could affect our net sales from period to period are:

The condition of the economy in general and of the memory storage products industry in particular,
Our customers’ adjustments in their order levels,
Changes in our pricing policies or the pricing policies of our competitors or suppliers,
The addition or termination of key supplier relationships,
The rate of introduction and acceptance by our customers of new products,
Our ability to compete effectively with our current and future competitors,
Our ability to enter into and renew key corporate and strategic relationships with our customers, vendors and strategic alliances,
Changes in foreign currency exchange rates,
A major disruption of our information technology infrastructure,
Unforeseen catastrophic events, such as armed conflict, terrorism, fires, typhoons and earthquakes, and
Any other disruptions, such as labor shortages, unplanned maintenance or other manufacturing problems.

Cost of goods sold

Cost of goods sold primarily includes the cost of products that we purchase from third party manufacturers and sell to our customers. Additional packaging and assembly (labor) costs for certain product orders is also a component of costs of goods sold. Cost of goods sold is also affected by inventory obsolescence if our inventory management is not effective or efficient. We mitigate the risk of inventory obsolescence by stocking

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relatively small amounts of inventory at any given time, and relying instead on a strategy of manufacturing or acquiring products based on orders placed by our customers.

General and administrative expenses

General and administrative expenses relate primarily to compensation and associated expenses for personnel in general management, information technology, human resources, procurement, planning and finance, as well as outside legal, investor relations, accounting, consulting and other operating expenses.

Selling and marketing expenses

Selling and marketing expenses relate primarily to salary and other compensation and associated expenses for internal sales and customer relations personnel, advertising, outbound shipping and freight costs, tradeshows, royalties under a brand license, and selling commissions.

Research and development expenses

Research and development expenses consist of compensation and associated costs of employees engaged in research and development projects, as well as materials and equipment used for these projects, and third party compensation for research and development services. We do not engage in any long-term research and development contracts, and all research and development costs are expensed as incurred.

Other expenses

Interest and finance expense includes interest paid or payable to a finance company for outstanding borrowings, bank fees, purchase order finance fees, interest accrued on convertible debt, amortization of a debt discount that arose as a result of the issuance of warrants with convertible debt, and amortization of debt issuance costs. Debt conversion expense is a non-cash charge for the effect of an induced conversion of debt to equity.

Nine Months ended September 30, 2015 Compared to Nine Months ended September 30, 2014

Results of Operations

   
  Nine months ended
September 30,
     2015   2014
     (in thousands)
Net sales   $ 6,827     $ 9,332  

Net sales for the nine months ended September 30, 2015 decreased approximately 27% to $6.8 million from $9.3 million for the nine months ended September 30, 2014. This was primarily attributable to reduction in sales for our top three customers during the nine months ended September 30, 2015.

   
  Nine months ended
September 30,
     2015   2014
     (in thousands)
Cost of goods sold   $ 6,034     $ 7,749  
Gross profit   $ 793     $ 1,583  
Gross profit margin     11.6 %      17.0 % 

Cost of goods sold decreased approximately $1.7 million, for the nine months ended September 30, 2015 to $6.0 million, compared to $7.7 million for the nine months ended September 30, 2014. As a percent of net sales, cost of goods sold increased to 88.4% in the nine months ended September 30, 2015 from 83.0% for the nine months ended September 30, 2014. The decrease in gross profit as a percentage of net sales is caused by a combination of factors, including product mix, customer mix, and specific pricing decisions. These factors can effect a significant change in gross profit as a percentage of net sales from one period to the next, particularly when sales are relatively low, which is typical of the first quarter of our operating year. Gross profit in the nine months ended September 30, 2015 decreased to $793,000 from $1.6 million in the nine months ended September 30, 2014. Gross profit as a percentage of net sales was 11.6% in the

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nine months ended September 30, 2015, compared to 17.0% in the nine months ended September 30, 2014. The decline in gross profit in total dollars and as a percentage of revenues was primarily due to the resale of approximately $1.3 million of returned products at substantially reduced prices which resulted in a loss of approximately $900,000, as well as an overall reduction in average selling price for certain products during the nine months ended September 30, 2015 as compared to the same period in 2014.

   
  Nine months ended
September 30,
     2015   2014
     (in thousands)
Selling and marketing (“S & M”)   $ 1,563     $ 1,223  
General and Administrative (G&A)   $ 3,083     $ 2,316  

S & M for the nine months ended September 30, 2015 increased approximately 28%, to $1.6 million, compared to $1.2 million for the nine months ended September 30, 2014. The increase is consistent with our new focus on retail channels in order to increase sales. Selling costs include certain variable amounts based on sales such as selling commissions, outbound shipping and royalties. Those costs incurred for the nine months ended September 30, 2015 were $825,000 compared to $746,000 in the nine months ended September 30, 2014. In the nine months ended September 30, 2015, we incurred additional personnel costs in our sales and marketing functions compared to the nine months ended September 30, 2014 as we anticipated a ramp up in sales. Such internal workforce provides customer support, among other functions. The increase in such costs were approximately $0.2 million in the nine months ended September 30, 2015.

General and administrative expenses for the nine months ended September 30, 2015 increased by approximately 33% to $3.1 million compared to $2.3 million in the nine months ended September 30, 2014. The increase is attributable to the growth in our sales during 2014, which required us to broaden our infrastructure to support the business growth. Consequently, for the nine months ended September 30, 2015 we employed more personnel in our purchasing, finance and administrative functions as compared to the same period in 2014. We will continue to assess our infrastructure requirements as sales continue to increase. We expect that our general and administrative spending will increase at a modest rate as revenues increase, but as a percentage of sales will decline as sales increase.

   
  Nine months ended
September 30,
     2015   2014
     (in thousands)
Research and development (“R&D”)   $ 288     $ 298  

R & D for the nine months ended September 30, 2015 decreased approximately 3% to $288,000, compared to $298,000 for the nine months ended September 30, 2014. Our R&D function is managed by one employee, and we use the services of third party software engineers to complement our needs on a product-by-product basis if and when needed. With respect to our products, the basic functional technology we use changes very little over time, therefore, our R&D spending is primarily related to enhancing existing functionality, introducing new functions within existing products, and designing and engineering new products largely with existing proven technology. We do not expect that R&D costs as a percentage of sales will be significant for the foreseeable future.

   
  Nine months ended
September 30,
     2015   2014
     (in thousands)
Interest and finance expense   $ 705     $ 337  
Debt conversion expense   $ 898     $  

For the nine months ended September 30, 2014 we had interest bearing debt and incurred approximately $221,000 in borrowing costs. Another $116,000 pertained to the amortization of debt issuance costs incurred to secure our credit facility in 2013. For the nine months ended September 30, 2015, interest and finance expense consisted primarily of the amortization of deferred debt issuance costs and interest incurred under the

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credit facility. Debt conversion expense of $898,000 was a non-cash expense incurred as an inducement for the exchange of our convertible notes and warrants further to our exchange offer, with a corresponding credit to paid in capital.

   
  Nine months ended
September 30,
     2015   2014
     (in thousands)
Income tax provision   $ 1     $ 8  

Income tax expense for the nine months ended September 30, 2015 and 2014 consists of state income taxes due or paid in the states in which we operate. We have not recognized a deferred tax benefit for the operating losses generated during the periods due to the uncertainty that we will generate taxable income in the future that will allow us to utilize the benefit.

Financial Condition

Liquidity and Capital Resources

Our primary sources of liquidity throughout the nine months ended September 30, 2015 and 2014 have been cash raised in private placements of common stock and notes payable, an accounts receivable factoring credit facility, and a purchase order finance facility. In addition, from time to time, we have obtained short-term, non-interest bearing loans from a related party to complement our working capital needs.

In June 2015, we secured an accounts receivable financing facility with Bay View Funding. The new contract provides for maximum funding of $4.0 million and a factoring fee of 1.35% for the first 30 days and .45% for each 10-day period thereafter that the financed receivable remains outstanding. As of September 30, 2015, the balance owed on this facility was $298,000.

As of September 30, 2015, we had one purchase order finance facility in place with Brookridge Funding. When we would receive a firm purchase order from our customer, we would prepare a purchase order to one of our offshore suppliers. We then submitted all documentation to our purchase order financer who in turn would establish a standby letter of credit on our behalf for the benefit of that offshore supplier. Once the standby letter of credit was in place, our supplier would initiate production of our order. Upon completion of our purchase order, our purchase order financer would remit payment to the offshore supplier, at which time we would ship the product to our customer and present our invoice to them. At the same time, we could submit the invoice to our credit provider, as described in the previous paragraph, and the credit provider will remit to the purchase order financer the amount owed for the purchase transaction. As of September 30, 2015, the balance owed on this facility was $940,000. This facility was terminated in October 2015 as Brookridge Funding declined to renew it. We were informed that the primary reason for such non-renewal was due to certain concerns regarding our company’s financial performance. All amounts due to Brookridge Funding were settled at that time.

From October to December 2015, we issued $3.5 million of promissory notes. The notes are due and payable on the earlier of one year from the date of issuance or the closing date of our initial public offering and consist of $2.86 million loaned to the company and a 22.5% loan originated fee payable on maturity. Amounts actually lent bear interest at a fixed amount of 15% of principal loaned, regardless of the time that the loan is outstanding. All principal, interest and fees are payable on the due date. The use of the net proceeds of such indebtedness was the funding of inventory purchases and working capital and corporate expenses, including personnel expenses and professional fees and expenses associated with this offering.

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Discussion of Cash Flows

     
  Nine months ended September 30,
     2015   2014   Change
     (in thousands)
Net cash provided by (used in) operating activities   $ (42 )    $ (2,882 )    $ 2,840  
Net cash used in investing activities                  
Net cash provided by (used in) financing activities     (1 )      2,987       (2,988 ) 
Net increase (decrease) in cash   $ (43 )    $ 105     $ (148 ) 

Operating Activities

Net cash used in operating activities in the nine months ended September 30, 2015 was approximately $42,000, due to the collection of accounts receivable of $2.0 million and decrease in inventory of $1.4 million, offset by the net loss of $5.7 million and a $1.2 million decrease in accounts payable and accrued expenses during the period. The net loss also included non-cash charges totaling approximately $483,000 for the amortization of debt issuance costs and a debt to equity conversion expense of $898,000. The decrease in accounts receivable is reflective of 58 days of sales outstanding for the nine months ended September 30, 2015 as compared to 81 days sales outstanding for the nine months ended September 30, 2014.

Investing Activities

Our current operating structure does not depend upon a significant investment in capital equipment or operating facilities. Substantially all of our manufacturing is conducted offshore by third party manufacturers. Our office and warehouse facilities are leased under a three-year operating lease. For the nine months ended September 30, 2015 and 2014, we used no cash in investing activities.

Financing Activities

Net cash used in financing activities in the nine months ended September 30, 2015 was approximately $1,000. There was net repayment of approximately $3.8 million of our accounts receivable credit facility as a result of the collection of accounts receivable, as indicated above. In 2015, we continued to receive funding through the issuance of convertible debt under the private placement offering that began in 2014. In 2015, an additional net total of $1.6 million was raised under this offering, and the offering has been closed. In March 2015, we initiated a common stock purchase rights offering for the issuance of up to $4.8 million of equity. Through September 30, 2015, a net total of $2.9 million has been raised under this offering.

Debt Instruments

As of September 30, 2015, debt instruments consist of two convertible notes payable with a total principal amount of $38,000, due in May and June 2015. All other notes and related warrants issued in connection with the private placement of convertible debt in 2014 and 2015 have converted to equity as of September 30, 2015 pursuant to an exchange offer.

Year 2014 Compared to Year 2013

Results of Operations

Summary of the Year Ended December 31, 2014

Net sales for 2014 increased to $11.3 million compared to $3.4 million in 2013;
Gross profit for 2014 was $.2 million, or 2.1% of net sales, from $0.6 million, or 17.6% of net sales, in 2013;
Operating expenses, as a percentage of net sales, decreased to 60.9% for 2014 compared to 115.3% for 2013;

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Net loss attributable to common stockholders for 2014 was $11.1 million, or $0.27 per diluted share, from $3.4 million, or $0.09 per diluted share, in 2013; and
Cash used in operations for 2014 was $7.5 million, an increase from $3.9 million used in 2013.

The following table sets forth, for the periods indicated, the percentage that certain items in the statement of operations bear to net sales and the percentage dollar increase (decrease) of such items from year to year.

   
  Percent of net sales
year ended December 31,
     2014   2013
Net sales     100 %      100 % 
Cost of goods sold     (97.9 )      (82.4 ) 
Gross profit     2.1       17.6  
Operating expenses     (60.9 )      (115.3 ) 
Income (loss) from operations     (58.8 )      (97.7 ) 
Interest and finance expense     14.7       1.9  
Debt conversion expenses     23.9       0.0  
Income (loss) before income taxes     (97.4 )      (99.6 ) 
Income tax provision     (.1 )      (.1 ) 
Net income (loss)     (97.5 )      (99.7 ) 

The following discussion explains in greater detail our consolidated operating results and financial condition. This discussion should be read in conjunction with the consolidated financial statements and notes thereto appearing elsewhere in this prospectus.

   
  Year ended December 31,
     2014   2013
     (in thousands)
Net sales   $ 11,343     $ 3,444  

Net sales in 2014 increased approximately 229% to $11.3 million from $3.4 million in 2013. The increase in net sales is attributable in part to an increase in the number of product Units sold (from 244,000 to 826,000). The net working capital that we raised through the issuance of convertible notes beginning in the second quarter of 2014 and through the end of 2014, and the working capital provided through a new credit facility in November 2013 allowed us to expand our product offerings.

   
  Year ended December 31,
     2014   2013
     (in thousands)
Cost of goods sold   $ 11,109     $ 2,838  
Gross profit   $ 234     $ 606  
Gross profit margin     2.1 %      17.6 % 

Cost of goods sold increased approximately 291% in 2014 to $11.1 million, compared to $2.8 million in 2013. As a percent of net sales, cost of goods sold increased from 82.4% in 2013 to 97.9% in 2014. The increase in the percentage costs of goods sold (and therefore a decrease in the gross profit margin), was due primarily to our customer base in 2014 as compared to 2013. In 2014, we began selling to several large national retailers in the third and fourth quarters of 2014. In order to establish these new relationships, we offered abnormally large discounts in the form of market development credits (MDF credits) and other liberal allowances during the year. These allowances, along with price protection and return allowance, which effectively reduced the selling prices to these customers, totaled $3.4 million, or 21% of gross sales before these allowances, during 2014. The comparable amounts allowed in 2013 to all of our customers was approximately $0.5 million or 13% of gross sales. While we generally offer MDF credits to certain of our customers through written contracts (which generally range from 3% to 5% of invoice price), our larger national retail customers may

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receive additional allowances as requested, negotiated and agreed to from time to time. As our relationships with these larger retail customers mature, we expect that the amount of allowance as a percentage of sales will decrease significantly.

   
  Year ended December 31,
     2014   2013
     (in thousands)
Selling and marketing (“S & M”)   $ 3,722     $ 1,515  
General and administrative (“G&A”)     2,646       1,747  

S & M in 2014 increased approximately 146%, to $3.7 million, compared to $1.5 million for 2013. The increase is consistent with our new focus on retail channels. Selling costs include certain variable amounts based on sales such as selling commissions, outbound shipping costs and royalties. Those costs incurred in 2014 were $1.3 million compared to $0.3 million in 2013. In 2014, we incurred abnormally high selling and marketing costs to establish initial customer relationships with a large national retailer. These one-time customer relationship costs incurred in 2014 are estimated to be $0.6 million. Also in 2014, we incurred additional personnel costs in our sales and marketing functions compared to 2013 as we ramped up sales. Such internal workforce provides customer support, among other functions. The increase in such costs were approximately $0.3 million in 2014.

General and administrative expenses in 2014 increased by approximately 51% to $2.7 million in 2014 compared to $1.7 million in 2013. The increase is attributable to the growth in our sales, which required us to broaden our infrastructure to support the business growth. Additionally, provisions for doubtful accounts increased by $0.3 million due to the increase in sales and number of customers.

   
  Year ended December 31,
     2014   2013
     (in thousands)
Research and development (“R&D”)   $ 542     $ 709  

R&D for 2014 decreased approximately 24% to $.5 million, compared to $.7 million for 2013, primarily due to the completion of certain development projects in 2013.

   
  Year ended December 31,
     2014   2013
     (in thousands)
Interest and finance expense   $ 1,661     $ 66  
Debt conversion expense     2,707        

In 2013 we had interest bearing debt for only a portion of the year, and the $66,000 incurred relates primarily to charges on outstanding borrowings of approximately $26,000 and approximately $40,000 in the amortization of debt issuance costs incurred to secure credit facilities in 2013. In 2014 we had a financing facility in place for the full year and incurred charges related to outstanding borrowings and transaction fees. Also in 2014, we entered into two purchase order financing contracts which allowed us to initiate purchase orders from offshore vendors. We expensed approximately $382,000 in fees related to these financing contracts in 2014. Also in 2014, we raised approximately $3.5 million of convertible debt with detachable warrants. The estimated fair value of the warrants was classified in equity, which effectively created a discount to the debt raised in the offering. The debt discount and the debt issuance costs incurred in 2014 were amortized using the effective interest method over the one-year term of the notes, which resulted in a charge to earnings of approximately $1.1 million. In addition, interest accrued on the convertible notes at the stated rate of 6% amounted to approximately $.1 million in 2014, with no corresponding amount incurred in 2013. In December 2014, approximately $3.4 million of our convertible notes were converted to common stock pursuant to an exchange offer (induced conversion). As a result, all but $35,000 of debt was converted to equity as of December 31, 2014. In connection with the conversion, we recognized a non-cash charge to earnings of $2,707,000, with a corresponding credit to paid-in capital.

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  Year ended December 31,
     2014   2013
     (in thousands)
Income tax provision   $ 13     $ 4  

Income tax expense in 2013 and 2014 consists of minimum state income taxes due in the states in which we operate. We have not recognized a deferred tax benefit for the operating losses generated in 2014 or prior due to the uncertainty that we will generate taxable income in the future that will allow us to utilize the benefit.

Financial Condition

Liquidity and Capital Resources

Our primary sources of liquidity throughout 2014 and 2013 have been cash raised in private placements of common stock and convertible notes payable, an accounts receivable factoring credit facility, and purchase order finance facilities. In addition, from time to time, we have obtained very short-term, non-interest bearing loans from a related party to complement our working capital needs.

As of December 31, 2014, we had a credit facility with Marquette Commercial Finance which allowed us to factor certain of our accounts receivable. The maximum amount of credit available under this facility was $8.0 million. The maximum amount that we used under this facility in 2014 was approximately $5.5 million. Under this facility, we may present to the credit provider our customers’ invoices for financing. Upon acceptance of the invoice by the credit provider, we assign all rights to the collection to the credit provider, and the credit provider in turn advances us a percentage of the face amount of the invoice (e.g: 80%). The advance is used to repay the purchase order financer (see below), with any excess being remitted to us. We instruct all of our customers to make payment to the credit provider. Any payments received by the credit provider that have not been financed are remitted to us in full by the credit provider. Any payments received that have been financed are retained by the credit provider, and the amount received, less the amount financed, transaction fees, interest, and other finance charges by the credit provider are remitted to us. As of December 31, 2014, approximately $5.0 million was outstanding. In March 2015, Marquette Commercial Finance notified us of its intent to terminate the factoring contract described above and that it will continue to finance sales transactions with specific customers until such time that we are able to establish a credit facility with a different finance company. We were informed that the primary reason for such termination was due to the acquisition of Marquette Commercial Finance and that the acquiring company did not intend to offer similar facilities on a post-acquisition basis.

In June 2015, we secured an accounts receivable financing facility with Bay View Funding. The new contract provides for maximum funding of $4.0 million and a factoring fee of 1.35% for the first 30 days and .45% for each 10-day period thereafter that the financed receivable remains outstanding. Upon the execution of this contract, the balance owed to Marquette Commercial Finance was repaid and that contract was terminated. The total amount outstanding under this Facility as of September 30, 2015 was $298,000. There are no financial or similar covenants associated with this facility.

As of December 31, 2014, we had one purchase order finance facility in place with Brookridge Funding. When we receive a firm purchase order from our customer, we will prepare a purchase order to our offshore supplier. We then submit all documentation to our P.O. financer who in turn will establish a standby letter of credit on our behalf for the benefit of our offshore supplier. Once the standby letter of credit is in place, our supplier will initiate production of our order. Upon completion of our purchase order, our purchase order financer will remit payment to our offshore supplier, at which time we ship the product to our customer and present our invoice to them. At the same time, we may submit the invoice to our credit provider, as described in the previous paragraph, and the credit provider will remit to the P.O financer the amount owed for the purchase transaction. This facility terminated in October 2015 as Brookridge Funding declined to renew it. We were informed that the primary reason for such non-renewal was due to certain concerns regarding our company’s financial performance. All amounts due to Brookridge Funding were settled at that time.

In 2014 and 2013, the net amount of cash we received from our credit facilities, the private placement of common stock and issuance of convertible debt totaled $7.3 million and $3.7 million, respectively.

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We currently rely on third-party suppliers to manufacture our products to our specifications. As such, historically our capital expenditures on plant and equipment have been nominal and are expected to continue as such for the foreseeable future.

Discussion of Cash Flows

     
  Year ended December 31,
     2014   2013   Change
     (in thousands)
Net cash used in operating activities   $ (7,452 )    $ (3,872 )    $ (3,580 ) 
Net cash used by investing activities                  
Net cash provided by financing activities     7,548       3,811       3,737  
Net increase (decrease) in cash   $ 96     $ (61 )    $ 157  

Operating Activities

Net cash used in operating activities in 2014 was approximately $7.5 million, due primarily to a net loss of $11.1 million, partially offset by non-cash finance and other charges of approximately $3.9 million pertaining to convertible debt issued in 2014. We used approximately $3.1 million of cash with the increase in customer accounts receivable, while we were leveraged our trade payables by $2.9 million. In addition, accrued expenses increased by approximately $1.3 million. The increase in accounts receivable corresponds to the increase in sales and is also reflective of 115 days sales outstanding in 2014 as compared to 92 days sales outstanding in 2013.

Net cash used in operating activities increased by approximately $3.6 million from 2013 to 2014. This increase resulted primarily from an increase in our receivables which was partially offset by an increase in our accounts payable and accrued expenses.

Investing Activities

Our current operating structure does not depend upon a significant investment in capital equipment or operating facilities. Substantially all of our manufacturing is conducted offshore by third party manufacturers. Our office and warehouse facilities are leased under a three-year operating lease. For 2013 and 2014, we used no cash in investing activities.

Financing Activities

Net cash provided by financing activities in 2014 was approximately $7.6 million, due primarily to net proceeds from the issuance of convertible debt of $2.8 million, net of issuance costs of $.6 million, and net borrowings under an accounts receivable factoring credit facility of approximately $4.5 million. In 2015, we continued to receive funding through the issuance of convertible debt under the private placement offering that began in 2014. In 2015, an addition net total of approximately $1.4 million has been raised under this offering, and the offering has been closed. In March 2015, we initiated a common stock purchase rights offering for the issuance of up to $4.8 million of equity. Through August 7, 2015, a net total of $3.2 million has been raised under this offering.

Net cash provided by financing activities for 2013 was approximately $3.8 million, due primarily to a raise of $3.0 million, net of issuance costs of $.9 million, in a private placement of common stock. In addition, we realized an increase in cash of approximately $.7 million under the accounts receivable financing facility that was established in 2013.

Debt Instruments

As of December 31, 2014, debt instruments consist of two convertible notes payable with a total principal amount of $38,000, due in 2015. All other notes and related warrants issued in connection with the private placement of convertible debt in 2014 have converted to equity as of December 31, 2014, pursuant to an exchange offer submitted to all note holders of record as of December 31, 2014.

Operating and Capital Expenditure Requirements

We have not achieved profitability since our inception and we expect to continue to incur net losses for the foreseeable future. We expect our cash expenditures to increase in the near term as we fund our future growth.

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Following this offering, we will be a publicly traded company and will incur significant legal, accounting and other expenses that we were not required to incur as a private company. In addition, the Sarbanes-Oxley Act, as well as rules adopted by the Securities and Exchange Commission, or SEC, and the Nasdaq Stock Market, requires public companies to implement specified corporate governance practices that are currently inapplicable to us as a private company. We expect these rules and regulations will increase our legal and financial compliance costs and will make some activities more time-consuming and costly.

Based on our business and development plans and our timing expectations related to the progress of our products, we expect that the net proceeds from this offering, together with our existing cash and cash equivalents as of September 30, 2015, will enable us to fund our operating expenses and capital expenditure requirements through the end of 2016. A significant use of the net proceeds from this offering will be for funding inventory purchases in order to grow sales in 2016. Pending completion of the offering and not anticipating any new borrowings, the existing cash and factoring facility will allow us to fund the operations through January 2016. We currently anticipate that our company will need a minimum funding of approximately $11.0 million to conduct our proposed operations in 2016. Our future capital requirements will depend on many factors, including: the costs and timing of future product and marketing activities, including product manufacturing, marketing, sales and distribution for any of our products; the expenses needed to attract and retain skilled personnel; and the timing and success of this offering. Until such time, if ever, as we can generate more substantial product revenues, we expect to finance our cash needs through a combination of equity or debt financings.

We will need to raise substantial additional financing in the future to fund our operations. In order to meet these additional cash requirements, we may seek to sell additional equity or convertible securities that may result in dilution to our stockholders. If we raise additional funds through the issuance of convertible securities, these securities could have rights senior to those of our common stock and could contain covenants that restrict our operations. There can be no assurance that we will be able to obtain additional equity or debt financing on terms acceptable to us, if at all. If we raise additional funds through collaboration and licensing agreements with third parties, it may be necessary to relinquish valuable rights to our product candidates, technologies or future revenue streams or to grant licenses on terms that may not be favorable to us. Please see “Risk Factors” for additional risks associated with our substantial capital requirements.

Contractual Obligations and Commitments

The following is a summary of our long-term contractual cash obligations as of December 31, 2014 (in thousands):

         
Contractual Obligations   Total   less than
One year
  1 – 3
Years
  3 – 5
years
  More than
5 years
Inventory-related commitments(1)   $ 95     $ 95     $     $     $  
Royalty obligations(2)     2,400       200       700       1,500        
Long-term debt obligations(3)     35       35                    
Operating lease obligations(4)     378       126       252              
Total contractual obligations   $ 2,908     $ 456     $ 952     $ 1,500     $  

(1) Represents outstanding purchase orders for inventory that we have placed with our suppliers as of December 31, 2014.
(2) This table does not include any other royalty payments that may become payable to Monster, Inc. under our license agreement above and beyond the minimum amounts owed and more than five years because the timing and likelihood of such payments are not known.
(3) Amount represents principal and interest cash payments over the life of the debt obligations, including anticipated interest payments that are not recorded on our balance sheet.
(4) Operating lease obligations reflect our obligations pursuant to the terms of a lease agreement entered into in October 2014 for our office space located in Simi Valley, California.

Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements, as defined by applicable SEC rules and regulations.

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CRITICAL ACCOUNTING POLICIES AND ESTIMATES

The preparation of financial statements in conformity with U.S. GAAP requires that management make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of net sales and expenses during the reporting period. On an on-going basis, we evaluate our estimates, which are based upon historical experiences, market trends and financial forecasts and projections, and upon various other assumptions that management believes to be reasonable under the circumstances at that certain point in time. Actual results may differ, significantly at times, from these estimates under different assumptions or conditions.

We believe the following critical accounting policies and estimates affect the significant estimates and judgments we use in the preparation of our consolidated financial statements, and may involve a higher degree of judgment and complexity than others.

Revenue recognition

Net sales (revenue) are recognized when there is persuasive evidence that an arrangement exists, when delivery has occurred, when the price to the buyer is fixed or determinable and when collectability of the receivable is reasonably assured. These elements are met when title to the products is passed to the buyers, which is generally when product is delivered to the customer and the customer has accepted delivery.

Certain customers have limited rights of return and/or are entitled to price adjustments on products held in their inventory. We reduce net sales in the period of sale for estimates of product returns, price adjustments and other allowances. Our reserve estimates are based upon historical data as well as projections of sales, customer inventories, price adjustments, average selling prices and market conditions. Price protection is calculated on a product by product basis. The objective of price protection is to mitigate returns by providing retailers with credits to ensure maximum consumer sales. Price protection is granted to retailers after they have presented the company an affidavit of existing inventory. Actual returns and adjustments could be significantly different from our estimates and provisions, resulting in an adjustment to net sales.

Inventories

Inventory is stated at the lower of cost or market, with cost being determined on the weighted average cost method of accounting. We purchase finished goods and materials to assemble kits in quantities that we anticipate will be fully used in the near term. Changes in operating strategy, customer demand, and fluctuations in market values can limit our ability to effectively utilize all products purchased and can result in finished goods with above-market carrying costs which may cause losses on sales to customers. Our policy is to closely monitor inventory levels, obsolescence and lower market values compared to costs and, when necessary, reduce the carrying amount of inventory to market value. As of December 31, 2013 and 2014, inventory on hand was comprised primarily of finished goods ready for sale and packaging materials.

Share-based compensation/Warrants valuation

We use the Black-Scholes model to determine the fair value of stock options and stock purchase warrants on the date of grant. The amount of compensation or other expense recognized using the Black-Scholes model requires us to exercise judgment and make assumptions relating to the factors that determine the fair value of our share-based grants. The fair value calculated by this model is a function of several factors, including the grant price, the expected future volatility, the expected term of the option or warrant and the risk-free interest rate correlating to the term of the option or warrant. The expected term is derived using the simplified method provided in Securities and Exchange Commission release Staff Accounting Bulletin No. 110 which averages an awards weighted average vesting period and contractual term for “plain vanilla” share options. The expected volatility is estimated by analyzing the historic volatility of similar public companies. The risk-free rate of return reflects the weighted average interest rate offered for US treasury rates over the expected life of options or warrants. The expected term and expected future volatility requires our judgment. In addition, we are required to estimate the expected forfeiture rate and only recognize a cost or expense for those stock options or warrants expected to vest.

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Fair value measurements

Fair value is an exit price, representing the amount that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. As such, fair value is a market-based measurement that should be determined based on the assumptions that market participants would use in pricing an asset or liability. Fair value is based on a hierarchy of valuation techniques, which is determined on whether the inputs to those valuation techniques are observable or unobservable. Observable inputs reflect market data obtained from independent sources, while unobservable inputs reflect our market assumptions. These two types of inputs create a three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value as follows:

Level 1: Quoted prices for identical instruments in active markets.
Level 2: Quoted prices for similar instruments in active markets; quoted prices for identical or similar instruments in markets that are not active; and model-derived valuations in which all significant inputs and significant value drivers are observable in active markets.
Level 3: Valuations derived from valuation techniques in which one or more significant inputs or significant value drivers are unobservable.

All stock options and stock purchase warrants are valued under methods of fair value under the Level 3 tier, as described above.

Factors included in the valuation of common stock underlying stock options and warrants include the present value of future cash flows, capital structure, valuation of comparable companies, existing licensing agreements and the growth prospects for our product line. These factors were incorporated into an income approach and a market approach in order to derive an overall valuation of the Company’s common stock of $0.37. Such a valuation is dependent upon estimates that are highly complex and subjective and will not be necessary once the shares underlying stock options and warrants begin trading.

RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS

See Note 1 of Notes to Consolidated Financial Statements beginning on page F-8 contained elsewhere in this prospectus.

Quantitative and Qualitative Disclosures About Market Risk.

Foreign Currency Risk

We face potential exposure to adverse movements in foreign currency exchange rates, primarily in Asia, due to the fact that we source substantially all of our products in Taiwan, Hong Kong, and China. Although we currently transact all purchases in U.S. dollars and therefore do not engage in any currency hedging activities, an adverse change in the currency exchange rate in those countries could adversely affect the price at which our suppliers would be willing to sell to us. Our foreign currency risk may change over time as the level of activity in foreign markets grows and could have a material adverse impact upon our financial results.

Interest Rate Risk

We have a credit facility with a U.S. based financing company. Borrowings under the facility are subject to a variable rate of interest, and subject to a minimum of interest rate 6.75%. Throughout 2014, the minimum interest rate of 6.75% was in effect. A rise in interest rates could have an adverse impact upon our cost of working capital and our interest expense. As a matter of policy, we do not enter into derivative transactions for hedging variable rate interest or for speculative purposes. As of September 30, 2015, our outstanding principal debt included $1.2 million outstanding under our accounts receivable financing facility. Based on our average borrowing under the facility in 2014, an increase in the variable interest rate by 1.0% would have caused an increase of our interest expense by approximately $9,000. A decrease in the variable rate would have no impact on interest expense because of the minimum interest rate provision.

Inflation Risk

Inflation did not have a material effect on net sales or net loss in 2014. A significant increase in inflation could have a significant detrimental impact on our future performance since our products are ultimately

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purchased by individual consumers whose discretionary spending is influenced by the effects of inflation. We are unable to quantify the potential effects that various rates of inflation could have on our operating performance.

Credit Risk

The success of our business depends, among other factors, on the strength of the North American and global economies and the stability of the financial markets, which in turn affects end users’ demand for our products and therefore our customers’ demand for our products. We provide credit to customers in the ordinary course of business and perform initial and ongoing credit evaluations, while at times providing extended terms. We believe that our exposure to concentrations of credit risk with respect to trade receivables is largely mitigated by dispersion of our customers over various geographic areas. We believe our allowance for doubtful accounts is sufficient to cover customer credit risks.

INTERNAL CONTROL OVER FINANCIAL REPORTING

Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Internal control over financial reporting is a process to provide reasonable assurance regarding the reliability of our financial reporting and the preparation of financial statements for external purposes in accordance with GAAP. Internal control over financial reporting includes: maintaining records that in reasonable detail accurately and fairly reflect our transactions; providing reasonable assurance that transactions are recorded as necessary for preparation of our financial statements; providing reasonable assurance that receipts and expenditures of our assets are made in accordance with management’s authorization; and providing reasonable assurance that unauthorized acquisition, use or disposition of our assets that could have a material effect on our financial statements would be prevented or detected on a timely basis. Because of its inherent limitations, internal control over financial reporting is not intended to provide absolute assurance that a misstatement of our financial statements would be prevented or detected. Furthermore, our controls and procedures can be circumvented by the individual acts of some persons, by collusion of two or more people or by management override of the controls or procedures, and misstatements due to error or fraud may occur and not be detected on a timely basis.

Our management has determined that we had a material weakness in our internal control over financial reporting as of December 31, 2013 and 2014 and September 30, 2015 relating to the design and operation of our closing and financial reporting processes. We have concluded that this material weakness in our internal control over financial reporting is due to the fact that we do not yet have the appropriate resources with the appropriate level of experience and technical expertise to oversee our closing and financial reporting processes.

In order to remediate this material weakness, we have taken the following actions:

we have hired a full-time chief financial officer;
we have hired and are continuing to actively seek additional accounting and finance staff members to augment our current staff and to improve the effectiveness of our closing and financial reporting processes; and
we are formalizing our accounting policies and internal controls documentation and strengthening supervisory reviews by our management.

In connection with the initiatives we implemented to remediate the material weakness, we incurred approximately $220,000 of costs in fiscal 2015 which consisted of personnel and consulting expenses. We expect to incur additional expense of approximately $250,000 in fiscal 2016 as we hire additional financial accounting staff and improve our accounting and financial reporting systems. The initiatives we have implemented are subject to continued management review supported by confirmation and testing, as well as audit committee oversight. We expect to complete the measures above within approximately 90 to 120 days after upon the completion of this offering and will continue to implement measures to remedy our internal control deficiencies in order to meet the reporting requirement of Section 404 of the Sarbanes-Oxley Act of 2002. However, we cannot be certain that the measures we have taken or might take in the future will ensure that we will maintain adequate controls over our financial processes and reporting in the future.

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Notwithstanding the material weakness that existed as of December 31, 2013 and 2014 and September 30, 2015, our management has concluded that the consolidated financial statements included elsewhere in this prospectus present fairly, in all material respects, our financial position, results of operation and cash flows in conformity with GAAP.

If we fail to fully remediate this material weakness or fail to maintain effective internal controls in the future, it could result in a material misstatement of our financial statements that would not be prevented or detected on a timely basis, which could cause investors to lose confidence in our financial information or cause our stock price to decline. Our independent registered public accounting firm has not assessed the effectiveness of our internal control over financial reporting and, under the JOBS Act, will not be required to provide an attestation report on the effectiveness of our internal control over financial reporting so long as we qualify as an “emerging growth company,” which may increase the risk that weaknesses or deficiencies in our internal control over financial reporting go undetected.

EMERGING GROWTH COMPANY STATUS

We are an “emerging growth company” as defined in the JOBS Act, and therefore we may take advantage of certain exemptions from various public company reporting requirements. As an “emerging growth company:”

we will present no more than two years of audited financial statements and no more than two years of related management’s discussion and analysis of financial condition and results of operations;
we will avail ourselves of the exemption from the requirement to obtain an attestation and report from our auditors on the assessment of our internal control over financial reporting pursuant to the Sarbanes-Oxley Act;
we will provide less extensive disclosure about our executive compensation arrangements; and
we will not require stockholder non-binding advisory votes on executive compensation or golden parachute arrangements.

However, we are choosing to irrevocably opt out of the extended transition periods available under the JOBS Act for complying with new or revised accounting standards. We will remain an “emerging growth company” for up to five years, although we will cease to be an “emerging growth company” upon the earliest of: (1) the last day of the fiscal year following the fifth anniversary of this offering, (2) the last day of the first fiscal year in which our annual gross revenues are $1 billion or more, (3) the date on which we have, during the previous rolling three-year period, issued more than $1 billion in non-convertible debt securities, and (4) the date on which we are deemed to be a “large accelerated filer” as defined in the Exchange Act.

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BUSINESS

Our primary business focus is the design, development and marketing of premium products under the “Monster Digital” brand for use in high-performance consumer electronics, mobile products and computing applications. Our license with Monster, Inc. allows us to manufacture and sell certain high-end products utilizing the “Monster Digital” brand name; Monster, Inc. is highly recognized by consumers for its high quality audio-video products. We work with our subcontract manufacturers and suppliers to offer new and enhanced products that use existing technology and adopt new technologies to satisfy existing and emerging consumer demands and preferences. On the marketing side, we partner with Monster, Inc. to support the sales and marketing of these products on a global basis.

We have invested significantly in building a broad distribution channel for the sale of products bearing the “Monster Digital” brand. As of September 30, 2015, our initial product entries of memory storage devices and peripherals are offered in over 15,000 locations globally. Our top four customers for our memory storage products for the nine months ended September 30, 2015 were Walgreens (34%), Rite Aid (18%), Sam’s Club (17%) and InMotion (8%) and for the year ended December 31, 2014 were Sam’s Club (24%), Walgreens (24%), Ingram Micro (8%) and Rite Aid (6%). Our current focus is to leverage our distribution network through cooperating with Monster, Inc. to identify and market additional specialty and consumer electronics products.

Currently, our primary product offerings are as follows:

An action sports camera used in adventure sport, adventure photography and extreme-action videography.
A line of ultra-small mobile external memory drive products for Apple iOS devices.
On-The-Go Cloud devices on an exclusive basis which create a wi-fi hot spot for multiple users while simultaneously allowing data to be viewed, played or transferred among the connected storage.
A broad selection of high-value memory storage products consisting of high-end, ruggedized Solid State Drives (“SSDs”), removable flash memory CompactFlash cards (“CF cards”), secured digital cards (“SD cards”) and USB flash drives.

Products

Action Sports Camera

Market

Action cameras are used to capture extreme action sports or activities. Action cameras are more convenient than traditional analog cameras for capturing action and sports. Regular cameras are typically incapable of capturing high-speed actions and are not designed for rugged conditions, including extreme weather. In contrast, action cameras are compact, lightweight, designed for rugged conditions, and can be worn on the person, or are mountable on vehicles. These cameras can capture high-speed and high-quality images. Professional applications include the use of action cameras by professionals for sports, training, government agencies, and movies; casual applications are primarily personal use, which includes adventure tourism, photography, and shooting short films.

According to Technovio, the global action camera market is experiencing a period of substantial growth, with revenues increasing 41.82% in 2014. In terms of volume, Technovio states that the action camera market shipped 7.63 million units in 2014 and is expected to increase to 21.54 million units by 2019, growing at a compounded annual growth rate of 23.07%. The report states that the global action camera market was valued at $1.99 billion in 2014 and is expected to reach $5.72 billion by 2019, growing at a compounded annual growth rate of 23.51%.

We believe the following factors continue to drive the growth of action camera sales:

The fascination of capturing adventure activities on camera primarily driven by demands from enthusiasts of extreme sports. The advanced features of action cameras enable them to capture high-speed movement both as stills and as video.

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The popularity of social networking sites, increased penetration of social media and the growing popularity of adventure sports. End-users share images and videos of their sports activities captured through action cameras on these sites, which has boosted the demand for action cameras as they provide superior quality images and videos. Growth in adventure tourism such as skydiving, snowboarding, extreme skiing and mountain biking is another factor driving market growth.
The market has witnessed an increase in demand from professional athletes, where action cameras assist in monitoring and improving performance and from sponsorship of extreme sports events by leading market vendors for the purpose of branding. Athletes and sponsors use user-generated content to market their brand through social media platforms.

According to Technovio, the global action camera market is currently witnessing an increase in demand from developed countries: the US and the UK are major contributors to the market. High per capita income, rapid increase in adventure sports tourism, and growing interest in social networking are some of the factors boosting the sale of action cameras in these countries. The action camera market in the Americas shipped 3.71 million units in 2014, which is expected to increase to 9.13 million units by 2019, with a compounded annual growth rate of 19.73% percent. The high spending power of consumers in North America has led to the region being the early adopter of action cameras. Moreover, according to Technovio, more than 50% of Americans are involved with adventure activities. Finally, vendors in these countries are sponsoring extreme sports events to promote their brands.

The “Villain”

We introduced our “Villain” action sport camera in November 2015. The Villain is an action camera with easy handling and sharing options that ensure high-quality images, long battery life and expandable memory storage. The camera comes in a small, easy-to-use form factor housing with dimensions of 2 5/16” W by 1¾” H, weighing 2.5 pounds with the battery installed and featuring a 2” LCD display and a 32GB Sport Series SDXC Card. The Villian is a fixed-lens camera with a 5 mega pixel sensor, a 140 degree viewing angle, and provides video recording at 1080 pixels at 30 frames per second and 12 mega pixel photos. The Villain can be used in time lapse mode and is wi-fi enabled. The camera is contained in a removable polycarbonate floating water proof housing with a glass lens that is rated shockproof and waterproof to 100 feet. The Villain features a quick-release buckle and threads at the bottom to attach to all the Villain mounts.

We believe that to succeed in the competitive action camera marketplace, it is imperative that we to distinguish our product offerings through clear and unique value propositions. For this reason, we have positioned the Villain as a “ready-to-go” camera. We believe our approach is unique to this category as we intend to provide a completely “all included” solution for the consumer. The strategy is to provide the end user with everything necessary to start enjoying the product straight out of the box. In addition, we have priced the Villain on an “all included basis” at $149, which we believe makes the Villain extremely price competitive with other entries in the action camera market.

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[GRAPHIC MISSING]

*Note: The Villain action sports camera was only recently introduced in November 2015 and thus we have not recognized significant revenues from the sale of this product nor have any sales of the Villain positively impacted our current financial results in any material way.

The “all included” package contains numerous universal mounts designed to enable users to capture content when engaged in a wide variety of activities. These include helmet, handlebar grip and tripod mounts. Also included are helmet straps, a tripod and a removable replaceable battery. We also intend to sell cables that connect the Villain to television monitors, as well as other accessories to further expand the features, versatility and convenience of our camera.

Data Storage Devices

Market

Data storage devices are used in computers and portable electronic products that require additional data storage capacity to function at optimal levels. Unit sales within the electronic data storage industry have continued to grow. According to Global Industry Analysts, Inc. worldwide flash memory product sales of SD cards are estimated to reach $21.3 billion by 2018. According to IHS iSuppli, global SSD sales are projected to reach 189.6 million units by 2017.

We believe the following factors continue to drive the unit growth of flash memory data storage device sales:

consumer use of data storage devices for the playing, retention and creation of digital content in devices such as personal and laptop computers, mobile handsets and related devices, digital cameras and camcorders and MP3 and MP4 players;
ease of use of external storage devices such as flash memory cards and USB flash drives allowing the easy storage and portability of digital data such as photographs, video and music; and
growth of Internet-based applications such as social networking which drives the need for digital content, storage and distribution.

According to Great American Group, storage purchases have been moving from traditional, mechanical storage formats to flash-based technologies in recent years, and flash-based SSD formats are expected to completely replace magnetic hard drives in the next five years, as SSD technology can access memory significantly faster than traditional magnetic drives. We believe that the demand for SSDs will also grow due to growing requirements for increasing performance, small size, and low power consumption, as well as increasing demand for such devices in emerging countries.

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Our primary end markets for our memory storage products are as follows:

Consumer.  We provide flash memory storage products to multiple consumer markets, including imaging, gaming, audio/video and mobile applications. Flash storage cards are used as the film for all major brands of digital cameras. In addition, many portable game devices include advanced features that require high capacity memory storage. Also, multimedia features and download applications in mobile phones drive demand for additional flash memory storage.

Computing.  We provide data storage solutions for the computing market. CF and SD card and USB flash drive flash memory allows consumers to store pictures and music on cards and then quickly and easily transfer these files to and between laptops, notebooks, desktops, and other devices. In addition, we sell SSDs for the computing market. We plan to continue to develop new releases of our SSDs for the notebook and desktop computer markets as we believe that SSDs are increasingly likely to replace HDDs in a variety of computing solutions.

We believe our focus allows us to:

distinguish us from other providers of electronic data storage products;
provide value to our customers; and
easily and cost-effectively diversify and market our product portfolio.

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Monster Apple iPhone/iPad External Memory Drive

We offer a family of ultra-small mobile external memory drive products for Apple iOS devices (iPhone/iPad/iPod) under the iX32 and Memory Cable trade names.

We offer an iX32 flash drive which contains a memory module (16GB up to 128GB) with a Lightning connector and a USB connector. Lightning is a proprietary computer bus and power connector created by Apple Inc. and is used to connect Apple mobile devices like iPhones, iPads and iPods to host computers, external monitors, cameras, USB battery chargers and other peripherals. Through the USB port, the user can plug his/her Apple device to any computer to store data/media and take it for future use. Through the Lightning connector, the user can download data from selected Apple iOS devices onto the drive and then transfer the data to another iOS device or to a device with a USB port ( such as a TV or a computer). As a result, the user creates“freed” up space on his/her Apple device by directly copying content off the device instead of having to move the content by sending it to iCloud or other remote cloud storage destinations. It is

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also helpful if a user wants to consume large megabyte data, such as a movie, and does not want to store that content on his/her iOS device which would further diminish the available memory. In such an instance the“movie” can be loaded onto the drive and then watched from the drive when it is plugged into the iOS device.

The device also allows backup of photos, contacts, documents and videos, access to Dropbox, internal App storage and is security protected with optional password/fingerprint protection. In the case of the Memory Cable, it also serves as a charging cable if needed for the iOS device.

On-The-Go Cloud

Our On-The-Go Cloud device, which we market on an exclusive basis, is an innovative multi-function wireless media access hub. This device allows a user to create a wi-fi hot spot for multiple users, share photos and videos with friends and stream movies while on the road or in the air to any wi-fi enabled device. This lightweight, smartphone-sized device is equipped with dedicated ports for SD and microSD cards up to 64GB, as well as standard-size USB flash drives or external hard drives up to 2TB. A Micro USB cable is used for connectivity and charging the onboard battery which can last five hours on a single charge while streaming videos. When a PC or Mac is connected via the micro USB cable, it acts as a reader and hub, simultaneously giving access to memory cards and/or a storage device plugged into the USB port. Not only can data be viewed or played, it can be transferred among the connected storage. For example, an HD movie file from an SD card can be copied to an external hard drive.

The same functionality above can also be done wirelessly. The device has 2.4GHz (b/g/n) encrypted Wi-Fi capability, which gives cable-free connectivity to PCs, Macs, tablets and smartphones. Files can be accessed via any web browser and by wireless enumeration, in which it operates as a network drive. With a streaming capacity of up to five devices at 720p (three devices at 1080p) and unlimited direct access, it’s ideal for sharing media. The device also has an Ethernet port allowing it to act as a wi-fi hotspot. The device comes with a travel bag and micro USB cable and is priced under $100.

SSDs

SSDs are data storage devices that utilize solid-state memory to store persistent data. SSDs contain no moving parts and use microchips that retain data in non-volatile memory chips, meaning they retain their memory when the power is turned off. SSDs have the same interface as hard disk drives (“HDDs”) and easily replace them in most applications. SSDs are used in consumer electronic products which are primarily designed for small form factor, battery powered consumer hand held devices, such as laptop computers and tablets.

Our drives are used for laptop, notebook, desktop and enterprise server applications. These drives feature enhanced reliability, higher performance and reduced power consumption compared to typical HHDs and are more than twice as fast as many other SSD drives.

Overdrive 3.0 SSD and Overdrive 3.0 Mini.  Our Overdrive 3.0 Series of SSDs is designed for consumer applications that require high-performance and endurance with easy plug and play compatibility. The drives are USB powered making them energy efficient with no external power switch required. Our Overdrive 3.0 and Overdrive 3.0 Minis are USB 2.0 compatible as well. Its robust construction is designed to survive impact up to 500g and resistant to magnetic interference and extreme temperatures. The drives have a laser extended stainless steel enclosure with a small form factor that travels easily.

This family of SSDs is available in densities of 128GB, 256GB and 512GB, and 1 Terra Byte (“TB”) with 250/150 Megabytes (“MB”) sequential read/write speeds. Prices for our Overdrive 3.0 SSDs range from $99 to $700.

Overdrive Thunderbolt SSD.

Our Overdrive Thunderbolt SSD series incorporates Intel’s Thunderbolt technology that simultaneously supports high resolution displays and high performance data devices through a single compact port. With read/write speeds of 500/450 MB/s, our Overdrive Thunderbolt is substantially faster than many other commercially offered Thunderbolt connected drives. Our drive features an integrated 250mm Thunderbolt Cable with a press-to-release catch. With the same robust construction durability and stainless steel enclosure as our Overdrive 3.0 series, this family of drives offers high performance in demanding data applications.

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This family of SSDs is available in densities of 240GB, 480GB and 1TB and prices range from $99 to $799.

Overdrive Advanced SSD.  This device is an entry level SSD for less demanding data applications. The external SSD has a density of 128GB and a speed of 140 MB/s, making it substantially faster than many other commercially available USB 3.0 drives. The SSD includes a USB 3.0 cable and has a price point of $100.

Monster “Superfast” SSD.  Our Monster “Superfast” SSD allows a user the ability to upgrade an PC from the internal traditional rotating HDD to our MD-550 2.5” SSD. The upgrade increases the speed, battery life and reliability of the PC. The MD-550 SSD has no rotating parts thus offering substantially more reliability and durability than standard rotating HDDs.

Our Monster “Superfast” SSD comes in 240GB, 480GB and 1TB configurations and range in price from $150 to $450.

CompactFlash Cards

CF cards are flash memory mass storage devices used mainly in portable electronic devices. Flash memory products are electronically re-writable, non-volatile semiconductor memory devices that retain content when power is turned off. CF cards make data easy to add to a wide variety of computer devices, including digital cameras and music players, desktop computers, personal digital assistants, digital audio recorders and photo printers.

Our line of CF cards consists of the following:

800x CF. These cards are designed for discerning photo and video users. Built with a robust structure, our CF Cards feature 120 MB/s read read/write speeds and superior memory card performance. The cards are offered in 320GB and 64GB configurations, are waterproof and impact resistant to 1500g. These cards are ideal for fast action photography and video capture.

Our CF cards are offered at prices of $140 and $280.

Secure Digital Cards

SD cards are removable flash memory products. SD cards are used in many consumer electronic devices and have become a widespread means of storing several gigabytes (“GB”) of data in a smaller site. Devices where the user may remove and replace cards often, such as laptop or notebook computers, digital cameras, camcorders and video game consoles tend to use full-sized cards. Devices where small size is paramount, such as action sports cameras and mobile phones, tend to use microSD cards.

We offer a variety of SD cards with a range of speeds, capacities and value-added features in all major media formats.

Sport Series SDXC.  Our line of Secure Digital eXtreme Capacity, or SDXC, cards is tailored for those users seeking the highest standards in memory card technology. These products have the highest speed rating in our SD product line and are targeted at users of action sports cameras, professional photographers and high-end gamers. Speed, capacity and protection are maximized for consumers’ important data; our SDXC cards have 90/45 MBs read/write speeds and are waterproof, magnetic, impact and temperature resistant. Storage densities include 64GB and 128GB offered at $120 and $200 respectively.

Legacy Series SDHC Card.  Our line of Secure Digital High Capacity, or SDHC, cards are specially designed for personal electronics applications. Our SDHC cards include 8GB, 16GB and 32GB storage densities; they also support the UHS104 (ultra-high speed) SD interface and are compliant with the industry standard SD Memory Card Standard Version 3.0 (SD 3.0) which supports SD interface speeds up to 104MB per second. Prices range from $19 to $40.

USB Flash Drives

USB flash drives are small portable data storage devices that include flash memory. The integrated universal serial bus (“USB”) interface plug into a computer’s USB port and function as portable hard drives. USB flash drives have less storage capacity than an external hard drive, but they are smaller and more durable because

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they do not contain any internal moving parts. They are often used for storage, back-up and transfer of computer files, thus facilitating data transfers between different devices.

We offer a wide selection of customized USB flash drives in different memory capacities and with a wide variety of features.

COPPA 3.0 and 2.0.  Our Coppa 3.0 and 2.0 USB flash drives are lightweight, compact and have high quality memory. The COPPA 3.0 USB has speed up to 160/45 MB/s read/write and the COPPA 3.0 USB has 32/28 MB/s read/write, each allowing users to quickly and easily transfer large documents, HD movies, high resolution photographs and other large memory use data. The COPPA 3.0 is backwards compatible with the USB 2.0 allowing use with devices that are not 3.0 enabled.

The drives come with an integrated twist cover, a lanyard key chain loop and are offered in configurations of 8GB, 16GB, 32GB and 64GB at prices ranging from $9 to $100.

Advanced 3.0 OTG.  Our advanced 3.0 OTG USB flash drives allow users the ability to easily backup and transfer files from a place without a computer, cable or wifi. Files can be transferred directly without sending information through the drive or on an unsecured wireless network. The drive has similar features to our COPPA 3.0 USB drives and can be used with our proprietary On-The-Go Cloud Storage device. The Advanced 3.0 OTG is offered in 16GB, 32GB and 64GB configurations at prices ranging from $24 to $75.

Legacy 2.0 UFD.  We also offer an entry level series of drives for businesses, schools, and home applications at speeds of up to 14 MB/S. These drives are offered in configurations of 2GB, 4GB, 8Gb, 16GB and 32GB at prices ranging from $7 to $30.

Manufacturing and Research and Development

We do not directly manufacture any of the products we sell. Instead, we depend exclusively on third parties for the manufacture and sourcing of our products. Reliance on third party manufacturers and suppliers exposes us to material risks, especially as our Villain action sports camera and iX32 flash drive are currently sourced from sole source suppliers. See “Risk Factors — We depend exclusively on third parties to manufacture and supply our products. If third party manufacturers are unable to timely deliver required quantities of our products at acceptable qualities and prices, we will not be able to meet customer demand for our products, which would adversely impact the success of our business.” However, we believe that by outsourcing the manufacture and sourcing of these products, we benefit from lower manufacturing and engineering costs. For this reason, for the foreseeable future we expect to continue to rely on third party manufacturers and suppliers to produce and supply the substantial majority of our products.

We do not have long-term agreements with any of our third party suppliers or manufacturers for our primary memory products or our iX32 flash drive. We currently source our Villain action sports camera and iX32 flash drive from sole source suppliers and while we believe there is an alternative supplier available for our iX32 flash drive we do not currently have an alternative supplier for the Villain. We obtain our Villain action sports camera further to an informal arrangement with Shuoying Digital Science & Technology (China) Co., Ltd. We plan to reduce this arrangement further to a formal contract manufacturing agreement in January 2016. It is expected that the initial form of the proposed agreement will be 12 months from January 2016 but shall automatically renew for successive 12 months periods unless sooner terminated by either party with six months prior written notice. We believe it may be more difficult to find alternative sources for our Villain action sports camera if necessary. We intend to endeavor to locate alternative sources for the Villain to mitigate risks related to reliance on this sole source supplier.

We seek to differentiate our products through product features offered, product positioning, packaging, merchandising and branding. By continuing to subcontract manufacture and source our products from third parties, we believe that we are able to sell products incorporating new technology without having to make the substantial investment in, or having to incur the fixed costs associated with, product development and manufacturing.

Our in-house testing and production staff in Simi Valley, California regularly inspects and tests product samples, assembles pilot production runs and repackages bulk quantities received from our subcontract manufacturers and suppliers. We also develop user manuals, product packaging and marketing materials, as

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well as installation guides, software and hardware designed to permit user friendly product installation. Our staff periodically tours our subcontract manufacturers’ and suppliers’ facilities and monitors and tests to minimize defective products.

The majority of our products are shipped directly by our subcontractor manufacturers and suppliers to our facility in Simi Valley, California. These products are then packaged and shipped by us directly to our customers.

We have not made material expenditures on research and development activities relating to the development of new products. However, we realize that to compete in this industry, we must continue to offer technologically advanced products. New products are developed and offered by our subcontractors, manufacturers and suppliers and then offered by us. We believe our relationship with our contract manufacturers and suppliers allows us to enhance and expand our product offerings with existing and new technologies that such third parties develop internally and avoid the costs associated with an in-house research and development team. Our efforts are directed at the evaluation of new products and enhancements to existing products. We monitor market and industry trends to understand and identify new technologies and plan for new product offerings.

Sales and Marketing

Sales

We sell our products primarily through distributors and independent sales representatives and distributors.

Distributors.  We use distributors to sell our products to non-direct customers such as small computer manufacturers, dealers, systems integrators, online retailers and other resellers. Distributors generally enter into non-exclusive agreements with us for the purchase and redistribution of our products in specific territories.

Retailers.  We sell our branded devices directly to a select group of major retailers such as computer superstores, warehouse clubs, online retailers, and computer electronics stores, and authorize sales through distributors to smaller retailers. The retail channel complements our other sales channels while helping to build brand awareness for our products. We also offer our branded products through our website.

We protect some of our customers against the effects of price decreases on their inventories. Accordingly, if we reduce our prices, we pay certain distributors and retailers the difference between the price paid for the product still in their inventory and the reduced price. Additionally, some of our retail customers and distributors have the right to return limited amounts of products still in their inventory for credit.

Marketing

We believe our marketing relationships with key industry leaders distinguishes our company from others in our industry. Our Overdrive 3.0 SSD and Overdrive Thunderbolt SSD, each with a 1TB configuration, are currently offered in all Apple stores throughout Europe. Our Advanced 3.0 OTG USB flash drive is the first Apple certified external memory of iOS.

Also, our products are offered and supported by Monster, Inc.’s large global and retail distribution network.

Further to the license with Monster, Inc., our company and Monster, Inc. consult and cooperate with each other in the design process of products sold under the Monster Digital brand name. Also, the license provides that our company and Monster, Inc. will cooperate to promote and effect the offer and marketing of products sold under the Monster Digital brand name through Monster, Inc.’s existing and future sales and distribution channels.

To date, Monster, Inc. sales team has introduced our Monster Digital memory products to many of their key distributors and retail chains and has indicated that it intends to continue to do so in the future. We believe that approximately 33% of our gross revenues for the year ended December 31, 2014 and 52% of our gross revenues for the nine months ended September 30, 2015 were derived from Monster, Inc.’s introductions to buyers and retailers. Monster, Inc. has existing relationships with virtually all major retail chains and strategic distributors across North America, Latin America and Europe.

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In addition, Monster, Inc. has a global network of independent sales representatives established which affords us the ability to access additional sales coverage and to take advantage of established local market relationships. To ensure the quality of its sales forces, our products are incorporated into Monster, Inc.’s internal sales metrics that measure sales performance for all sales people, independent sales representatives and customers.

We participate in co-sponsored events with our customers and industry trade shows such as Consumer Electronics Show. We participate in these events and trade shows in order to develop new relationships with potential customers and maintain relationships with our existing customers. We also intend to fund cooperative advertising campaigns with our customers, develop custom product promotions and cooperate with our retailers to use point-of-sale and mail-in rebate promotions to increase sales of our products. We also intend to utilize sales circulars to obtain regional and national exposure for our products and our brands. We believe that these marketing efforts will help generate additional shelf-space for our products with our major retailers, promote retail traffic and sales of our products, and enhance our goodwill with these retailers.

Monster License Agreement

We entered into a trademark license agreement with Monster, Inc. effective July 7, 2010. The agreement gives us exclusive rights to utilize the tradenames “Monster Memory”, “Monster Digital, Inc.” and the M (stylized) mark on (i) action sports cameras, (ii) cable memory, (iii) flash based cards, (iv) flash based SSD drive products, (v) DRAM modules, (vi) USB flash drives and (vii) internal power supplies for personal computers. The 25 year agreement provides for the payment of royalties to Monster, Inc. on all sales of the referenced products, excluding sales to Monster, Inc., as follows:

Years 1 (2012) and 2: Royalties on all sales excluding sales to Monster, Inc. at a rate of four (4) percent, with no minimum.

Years 3 through 5: Minimum royalty payments of $50,000 per quarter up to a maximum of four (4) percent of all sales excluding sales to Monster, Inc.

Years 6 through 10: Minimum royalty payments of $125,000 per quarter up to a maximum of four(4) percent of all sales excluding sales to Monster, Inc.

Years 11 through 15: Minimum royalty payments of $187,500 per quarter up to a maximum offour (4) percent of all sales excluding sales to Monster, Inc.

Years 16 through 25: Minimum royalty payments of $250,000 per quarter up to a maximum offour (4) percent of all sales excluding sales to Monster, Inc.

At any time during the term of the agreement, a permanent license may be negotiated subject to the parties reaching a mutually acceptable agreement.

Effective July 1, 2014, the royalty rate on certain products was reduced to 2% for a period of 12 months.

Monster, Inc. may purchase licensed products from us at a price no greater than 20% above our standard costs. Monster, Inc. has agreed not to sell products sourced from us in a way that undermines our position in the marketplace. We have agreed that all design, packaging and marketing materials for any licensed products would be in accordance with and conform to design standards prescribed by Monster, Inc. Monster, Inc. and our company have agreed to cooperate to promote and affect the offer and marketing of the licensed products through Monster Inc.’s existing and future sales and distribution channels.

Monster, Inc. may use and grant others the right to use any trademarks, logos, domain names and/or trademarks for use in connection any products except (i) the granting to others of the use of the Monster mark in connection with the manufacture, design, distribution, sales or other similar exploitation of any licensed Monster mark (but not the Monster Digital mark or the M (stylized) mark) if the primary purpose of such license is the settlement of a claim of infringement of the Monster mark with that of the subject licensee and not the commercial exploitations of the Monster Mark and (ii) Monster, Inc. itself may use (but not sublicense) the Monster mark and the M (stylized) mark (but not the Monster Digital mark) in connection with any licensed products or other data memory products subject to the condition that Monster, Inc. provides

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us with at least thirty (30) days prior written notice of its intention to so enter the market and offers us the first right to supply such products pursuant to a commercially reasonable arrangement similar to the Monster License Agreement.

In August 2015, we executed an amendment to the license agreement with Monster whereby Monster granted us the additional right further to the aforementioned License Agreement to use the name “Monster Digital, Inc.” as our corporate name. Further to the amendment, in addition to the royalties mentioned above, we issued Monster, Inc. 510,101 shares of our common stock and will pay Monster a cash fee of $500,000 payable in four quarterly installments of $125,000 commencing October 1, 2015 and ending July 1, 2016 provided that upon the effective date of this offering, the remaining balance will be paid in full. In November 2015, Monster, Inc. agreed to modify payment terms of the initial $125,000 payment to five weekly installments of $25,000 payable in December 2015, all of which have been paid.

We are required to remit royalty payments to Monster, Inc. on or before the 30th day following the end of each calendar quarter. For the years ended December 31, 2013 and 2014 and the nine months ended September 30, 2015, royalty expense amounted to $153,000, $576,000 and $112,000, respectively. We were not in compliance with the royalty remittance policy for each of the aforementioned fiscal periods nor with the installment payment terms of the aforementioned initial $125,000 payment. This license agreement contains various termination clauses that include (i) change in control, (ii) breach of contract and (iii) insolvency, among others. Either party to the license agreement has the right to terminate the agreement if the other is in material breach of any of the terms and conditions of the agreement and such party fails to cure such breach within 30 days after the date of receipt of written notice from the other party.

Further to the Monster License Agreement, in the event we do not effect an initial public offering on the NASDAQ Global Market on or before August 18, 2017, Monster, Inc. shall have the option to immediately terminate the license grant allowing us to use the name “Monster Digital, Inc.” as our corporate name in which case (i) we must cease all use of the name “Monster Digital, Inc.” as our operating, corporate, business or company name and (ii) Monster, Inc. shall return to us for cancellation all of the 510,101 shares of our common stock issued to it. At any time prior to the earlier of our initial public offering on the NASDAQ Global Market or August 18, 2017, Monster, Inc. may agree to retain the aforementioned 510,101 shares and forfeit its ability to exercise its rights under the preceding sentence. By means of a separate acknowledgement, Monster, Inc. acknowledged that our initial public offering on the Nasdaq Capital Market will suffice for purposes of the Monster License Agreement.

In addition, in August 2015, and in connection with the aforementioned amendment to the trademark license agreement, we entered into a two-year advisory board agreement with Noel Lee, the Chief Executive Officer and sole shareholder of Monster, Inc. Further to the advisory board agreement, we issued Mr. Lee a warrant to purchase up to 255,051 shares of our common stock at a per share exercise price of $11.14.

Warranties

Because the design and manufacturing process for our products is highly complex, it is possible that our products may contain defects or are otherwise not compatible with end uses. In accordance with industry practice, we generally provide a limited warranty that our products are in compliance with our specifications existing at the time of delivery. Under our general terms and conditions of sale, liability for certain failures of products during a stated warranty period is usually limited to repair or replacement of defective items or return of, or a credit with respect to, amounts paid for such items. Under certain circumstances, we may provide more extensive limited warranty coverage than that provided under our general terms and conditions.

Backlog

Because of volatile conditions in our markets, customers are reluctant to enter into long-term, fixed-price contracts. Accordingly, new order volumes for our products do and are expected to continue to fluctuate significantly. We typically accept orders with acknowledgment that the terms may be adjusted to reflect market conditions at the date of shipment. For these reasons, we do not believe that our order backlog as of any particular date is a reliable indicator of actual sales for any succeeding period.

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Competition

Our industry is characterized by intense competition, supply shortages or oversupply, rapid technological change, evolving industry standards, declining average selling prices and rapid product obsolescence.

Competition is based on multitude of factors, including product design, brand strength, distribution presence and capability, channel knowledge and expertise, geographic availability, breadth of product line, product cost, media capacity, access speed and performance, durability, reliability, scalability and compatibility. Specifically, the performance, functionality, reliability and price of our products are critical elements of our ability to compete. We believe that we offer, and that our target consumers seek products that combine higher levels of performance, functionality and reliability at prices competitive with other leading brand-name products. Also, market penetration, brand recognition and inventory management are also critical elements of our ability to compete. Most consumers purchase products similar to ours from off-the-shelf retailers such as large consumer electronics and office supply superstores. Market penetration in the industries in which we compete is typically based on the number of retailers who offer a company’s products and the amount of shelf-space allocated to those products.

Our existing competitors include many large domestic and international companies that have longer operating histories and have greater brand name recognition, substantially greater financial, technical, marketing and other resources, broader product lines and longer standing relationships with retailers, distributors, OEMs and end users. As a result, these competitors may be able to better absorb price declines, ensure more stable supply, adapt more quickly to new or emerging technologies or devote greater resources to the promotion and sale of their products than we may. Ultimately, this may lead to a decrease in our sales and market share and have a material adverse effect on our business, financial condition and results of operations.

We expect to face competition from existing or future competitors that design and market similar or alternative data storage solutions that may be less costly or provide additional features. If a manufacturer of consumer electronic devices designs one of these alternative competing standards into its products, the digital media we sell, as currently configured, will not be compatible with that product and our revenues may decline, which would result in a material adverse effect on or business.

Our competition includes:

Action sports cameras.  The market for action sports cameras is highly competitive. Further, we expect competition to intensify in the future as existing competitors introduce new and more competitive offerings alongside their existing products, and as new market entrants introduce new products into this market. We expect to compete against established, well-known action camera and traditional camera manufacturers such as GoPro, Inc., Canon Inc., Nikon Corporation, Olympus Corporation, Polaroid Holding Corporation and Vivitar Corporation, large, diversified electronics companies such as JVC Kenwood Corporation, Panasonic Corporation, Samsung Electronics Co., Sony Corporation and Toshiba Corporation, and specialty companies such as Garmin Ltd. Most of these competitors have substantial market share, diversified product lines, well-established supply and distribution systems, strong worldwide brand recognition and greater financial, marketing, research and development and other resources than we do. In addition, many of these existing and potential competitors enjoy substantial competitive advantages, such as:

longer operating histories;
the capacity to leverage their sales efforts and marketing expenditures across a broader portfolio of products;
broader distribution and established relationships with channel partners;
access to larger established customer bases;
greater resources to make acquisitions;
larger intellectual property portfolios; and
the ability to bundle competitive offerings with other products and services.

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Moreover, smartphones and tablets with photo and video functionality have significantly displaced the market for traditional camera sales. It is possible that, in the future, the manufacturers of these devices, such as Apple Inc. and Samsung, may design them for use in a range of conditions, including challenging physical environments, or develop products similar to our action sport camera. In addition to competition or potential competition from large, established companies, new companies may emerge and offer competitive products.

Solid-state drive and hard disk drive manufacturers.  Our SSDs face competition from other manufacturers, including Intel, Micron and Samsung, Toshiba, and others. Our SSDs also face competition from hard disks drives, which are offered by companies including, among others, Seagate, Samsung and Western Digital Corporation.

CF and SD card and USB flash drive manufacturers and resellers.  We compete with semiconductor companies that manufacture and sell flash memory chips, flash memory cards and USB flash drives. These include Hynix, Infineon, Micron, Samsung, SanDisk, and Toshiba. We also face significant competition from manufacturers or card assemblers and resellers that either resell flash cards and USB flash drives purchased from others or assemble cards and USB flash drives from controllers and flash memory chips purchased from companies such as Renesas, Samsung or Toshiba, into flash cards and USB flash drives. These companies include Crucial, Dane-Elec, Delkin Devices, Feiya, Fuji, Hagiwara, Hama, Hewlett Packard, Data I/O, Infineon, Kingston, Kodak, M-Systems, Matsushita, Memorex, Memory Plus, Micron, PNY, PQI, Pretec, Ritek, Samsung, SanDisk, Silicon Storage Technology, SimpleTech, SMART Modular Technologies, Sony, TDK, Transcend and Viking InterWorks.

Employees

As of September 30, 2015 we had 25 full-time employees. In addition to our full-time employees, we employ temporary and part-time employees. Our employees are not represented by any collective bargaining agreements. We have never experienced a work stoppage at any of our facilities. We consider our relationship with our employees to be good.

Facilities

We lease approximately 11,500 square feet for our executive offices in Simi Valley, CA pursuant to a three year lease at a monthly rental rate of $10,500. We believe these facilities are sufficient for our currently foreseeable needs.

Litigation

We are not party to any material pending or threatened litigation.

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MANAGEMENT
 
Executive Officers and Directors

Our executive officers, directors and director nominees, their respective positions and their respective ages as of December 31, 2015 are as follows:

   
Name   Age   Position(s)
David H. Clarke   74   Chief Executive Officer, President and Director
Jawahar Tandon   65   Executive Chairman of the Board
Neal Bobrick   54   Executive Vice President, Sales and Marketing
Vivek Tandon   38   Executive Vice President-Operations and Director
David Olert   62   Vice President, Finance and Chief Financial Officer
Marcus S. Matejka   52   Vice President, Operations
Jonathan Clark   57   Director Nominee
Robert B. Machinist   62   Director Nominee
Christopher M. Miner   63   Director Nominee
Jonathan S. Orban   46   Director Nominee

David H. Clarke — Chief Executive Officer, President and Director.  Mr. Clarke has served as Chief Executive Officer and President since December 2015, has served as a director since September 2015 and served as our Executive Chairman of the Board from September 2015 through December 2015. Mr. Clarke is currently Chief Executive Officer of GSB Holdings, Inc., a subsidiary of his family’s private business engaged in real estate development and investments. He also serves on the board and Audit Committee of Fiduciary Trust Company International, a money manager, which is a subsidiary of Franklin Resources, Inc. From June 2010 until October 2014, Mr. Clarke was chairman of Hong Kong-based United Pacific Industries, Limited, a conglomerate listed on the Hong Kong Stock Exchange. He also served as a director of United Pacific Industries, Limited since 2004. Previously he was Chairman and Chief Executive Officer of Jacuzzi Brands from June 1995 through October 2006.

Jawahar “Jay” Tandon — Executive Chairman of the Board.  Mr. Tandon has served as our Chief Executive Officer and a director since our inception in 2012. From 1993 to 1999, as a founder of Golden Power, Inc., a public company, he served as CEO and as a Director. Mr. Tandon, a founder of Celetronix, Inc., served as its President from 1999 until it was sold to Jabil Circuits in 2006. Mr. Tandon also founded and served as President of Tandon Enterprises, Inc. from 2006 to 2011. Mr. Tandon graduated from the University of Santa Clara with a Bachelor of Science in Electrical Engineering.

Neal Bobrick — Senior Vice President, Sale and Marketing.  Mr. Bobrick has served as Executive Vice President, Sales and Marketing, since December 2015. Prior to his appointment, Mr. Bobrick served in various executive capacities at Monster, Inc. and its affiliated entities for nearly 10 years. From November 2013 to October 2015, Mr. Bobrick served as the President of Monster, Inc. From January 2009 to November 2013, he directed strategic market planning and development, as well as marketing and pricing, for Monster, Inc.’s sales efforts in Europe, the Middle East, Africa and Russia. From October 2015 through December 2015, Mr. Bobrick acted as a consultant.

Vivek Tandon — Executive Vice President, Operations.  Mr. Tandon has served as Executive Vice President — Operations since December 2015 and has served as a director since our inception. Mr. Tandon served as our Chief Operating Officer and President from August 2015 through December 2015, served as our Executive Vice President, Marketing and Development since October 2014 and acted as a consultant to our company from January 2013 through October 2014. From January 2010 through August 2013, Mr. Tandon was VP of Business Development for Emlinq LLC, a manufacturer of military and medical electronics. Mr. Tandon has a degree in Business Management from Menlo College.

David Olert — Vice President, Finance and Chief Financial Officer.  Mr. Olert has served as the Chief Financial Officer and Vice President, Finance since September 2015. Prior to his appointment, he served as Chief Financial Officer for InterMetro Communications a publicly traded long-distance provider, since

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July 2007. Mr. Olert is a certified public accountant and holds a Masters of Business Administration from William Howard Taft University and a Bachelors in Computer Science Concentration from Barry University.

Marc S. Matejka — Vice President, Operations.  Mr. Matejka has served as Vice President, Operations since July 2015. Mr. Matejka is an electrical engineer with over 25 years experience in engineering, operations and quality. From June 2011 to March 2015 he was the Director of Operations at US Seismic Systems, Inc. (USSI). USSI provided fiber optic solutions to energy markets in the oil and gas sector. USSI was a subsidiary of Arcorn Energy, an energy technology holding company. At USSI he was responsible for procurement, production, logistics and quality assurance. From April 2015 through June 2015 he was unemployed. From June 2006 to June 2011 Mr. Matejka was Sr. Manager of Global Engineering Services at Belkin International, Inc., a worldwide supplier of consumer electornic products. Mr. Matejka received his Master’s degree in Electrical Engineering from Swiss Federal Institute of Technology (ETH) in Zurich, Switzerland.

Jonathan Clark — Director Nominee.  Mr. Clark has agreed to join our board of directors prior to or upon our listing date on the Nasdaq Capital Market. Since 2009, Mr. Clark has been the Chief Executive Officer and President of Priority Posting and Publishing, Inc., a real estate services provider to trustees, law firms and banking related organizations. From 1988 to 2009 he held a number of executive positions, including President and Chief Executive Officer of Sundance Spas, Inc. Mr. Clark holds doctorate degrees in Psychology from the American Behavioral Studies Institute and a Bachelor of Business Degree from California State University — Fullerton.

Robert B. Machinist — Director Nominee.  Mr. Machinist has agreed to join our board of directors prior to or upon our listing date on the Nasdaq Capital Market. Mr. Machinist is the Chairman of CIFC Corp. and has been a member of that board since December 2004. He is currently Chairman of the Board of Advisors of MESA, a merchant bank specializing in media and entertainment industry transactions. Mr. Machinist also runs a private family investment company. In addition, he is a member of the boards of directors of United Pacific Industries, a publicly listed Hong Kong company, and Maimonides Medical Center. He was the Chairman of Atrinsic, a publicly-listed interactive media company, through 2008. From 1998 to December 2001, Mr. Machinist was managing director and head of investment banking for the Bank of New York and its Capital Markets division. From January 1986 to November 1998, he was president and one of the principal founders of Patricof & Co. Capital Corp. (and its successor companies), a multinational investment banking business, until its acquisition by the Bank of New York. Mr. Machinist received a B.A. from Vassar College.

Christopher M. Miner — Director Nominee.  Mr. Miner has agreed to join our board of directors prior to or upon our listing date on the Nasdaq Capital Market. Since January 2014, Mr. Miner has been a member of the board of director of Interush Holdings, Inc., a multi-level marketer, acting as its President since October 2015. Mr. Miner most recently served as a director to Craig Wireless, Ltd. a publically traded telecommunications company. He joined Craig Wireless as a consultant in 2010, was elected to the board in 2011 and served through February 2012, continuing as consultant until end of 2012. Mr. Miner was previously director of Cali-West, a manufacturing, construction and service company in the car care industry until 2010 when he sold the business. For nearly eight years Mr. Miner was active on the board of Herbalife International, a public reporting Health and Wellness Company. Mr. Miner was part of the special committee that managed the sale of Herbalife in 2002 and also chaired or participated in audit, compensation, and finance committees. Early technology engagements included serving as CFO of a NASDAQ reporting company, Technology Marketing Inc., and integration of several acquisitions substantially increasing company performance and valuation. In 1989 he founded Workstation Technologies, an international development company and marketer of compression and videoconferencing products to major telecommunication and computer manufacturers. Mr. Miner earned a Masters in Business Administration from the California State University in 1976 and Bachelors from the University of New York in 1973.

Jonathan S. Orban — Director Nominee.  Mr. Orban has agreed to join our board of directors prior to or upon our listing date on the Nasdaq Capital Market. From January 2012 to December 2014, Mr. Orban served as the Chief Executive Officer of GeneSolve, a body chemistry optimization software company. From 2005 through January 2012, Mr. Orban served as the Chief Executive Officer of Third Pillar Systems, a software platform in the commercial lending and leasing space. Third Pillar System’s software processed over $100 billion in leases and loans for companies like Bank of America, GE Capital, Citibank and Rabobank.

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Mr. Orban has many years of investment banking experience and worked as a medical device analyst. Mr. Orban served in Special Forces in the United States Army and graduated Special Operations Med School ). He completed his clinical rotations at Reynolds Hospital, OK. He researched and wrote several of the General Medical References that are still used to train the Special Forces today. Mr. Orban received his Bachelors’ in from University of California, Berkeley in 2003.

Each of our officers serves at the discretion of our board of directors. Each of our directors holds office until his or her successor is duly elected and qualified or until his or her earlier resignation or removal. Vivek Tandon is the son of Jawahar Tandon. Other than the foregoing, there are no other family relationships among any of the officers or directors.

Director Independence

We have applied to have our common stock listed on the Nasdaq Capital Market. Generally, under the listing requirements and rules of Nasdaq, independent directors must comprise a majority of a listed company’s board of directors within one year of the closing of this offering. Prior to the effective date of this offering, we intend to elect to our Board four additional non-employee directors, none of which will have a relationship that would interfere with the exercise of independent judgment in carrying out the responsibilities of a director and each of which will be “independent” as that term is defined under the listing requirements of Nasdaq. Accordingly, prior to the effective date of this offering, a majority of our directors will be independent, as required under applicable Nasdaq rules. In making this determination, our board of directors will consider the current and prior relationships that each non-employee director has with our company, if any, and all other facts and circumstances our board of directors deemed relevant in determining their independence, including the beneficial ownership of our capital stock, if any, by each non-employee director.

Board Committees

Our board of directors has established an audit committee, compensat